Display & Programmatic Manager

Omnicom Media Group UK; Greater London; On-site; GBP 40,000 - 80,000

Job description

About the Role:

The Programmatic and Display Team at Manning Gottlieb OMD are looking for a Programmatic and Display Manager to join the 15+ strong team of display specialists that work across a varied roster of UK government clients. This is a unique chance to work with public sector clients.

The successful candidate will manage a small team specifically working across the multi-award winning OmniGOV sub agency, the specialist unit that was created to oversee the media buying framework issued by His Majesty’s Government, spanning over 40 Government Departments. The immediate team is supported by a tight knit wider team of 150+ OmniGOV specialists, spanning client, planning and investment communities.

The ideal candidate should have 4 years+ digital media experience in delivering display campaigns utilising demand side platforms (DSPs) and digital ad technology such as DV360, Google Campaign Manager, Google/Adobe Analytics, Amazon, Microsoft and The Trade Desk – including at least 12 months experience in managing junior members. The role will report into a Programmatic Director and focus on supporting a small team of Programmatic Activation Executive(s) to develop best-in-class strategies and campaigns.

Key Responsibilities:

• Excellent understanding of digital ad tech platforms that focus on ad server, analytics and attribution services, and how they connect to both programmatic and direct IO display activation.
• Communicate advanced programmatic strategies, bidding mechanisms and levers within a programmatic platform for external and internal stakeholders.
• Excellent understanding of the OMG product and service suite and how they can be leveraged as part of programmatic strategy – including BETA opportunities and new publisher offerings.
• Ability to challenge and set realistic KPIs for appropriate measurement across multiple DSPs, formats and strategies.
• Promotion of best in class output within team across day to day activation – including best practice adherence and quality assurance measures.
• Support team to troubleshoot and optimise key performance drivers to remove obstacles to delivery and implement potential solutions across multiple platforms.
• Ownership of client audit process for channel to ensure targets are met and potential issues escalated.
• Management of projects to deliver best commercial outcome.
• Define clear development plans for self and direct reports in team.

Requirements / Skills:

The successful candidate should possess the following skills:

• 12 months+ experience in managing junior members, with an approachable and supportive management style.
• Excellent organisational and time management skills with ability to manage yourself and your team to deadlines.
• Good understanding of DSP capabilities, DMP technology and digital ad tech stack, with a strong understanding of latest trends amongst the digital ad tech market.
• Negotiation skills to deliver best commercial value for the client.
• Advanced analytical skills (i.e. MS Excel VLOOKUPs) and experience working with large data sets to identify trends and insights.
• Strong interpersonal, diplomacy and relationship-management skills, who is a confident speaker, comfortable with delivering presentations with a strong and compelling narrative. This role will entail a good amount of client contact.
• Dedicated, enthusiastic, curious and a team player. You’ll be joining a highly supportive team where we work as a collective to achieve our goals.