Senior Programmatic Optimiser

Group M Worldwide Inc.; London; On-site; GBP 35,000 - 65,000

Job description

Senior Programmatic Executive

About EssenceMediacom’s Programmatic Services Team

About GroupM Nexus:

GroupM Nexus UK is a community of more than 1000 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops Practice Squads from across the GroupM agencies. GroupM Nexus is designed to accelerate GroupM clients’ businesses by leveraging the power and capabilities of GroupM and its agencies, through partnerships with the world’s leading digital platforms, advanced accreditations for digital practitioners or continued development and deployment of industry leading benchmarks.

The Team:

We are a team of approximately 18 people across the UK, with 6 based in London, working on a mix of clients such as Sky, Tesco, or Universal Pictures.

We are now looking for a new Senior Programmatic Optimiser to come and join the growing Programmatic team based in London, at our Theobalds Rd office.

The Role:

• As the Senior Programmatic Optimiser, you will be responsible for managing and optimising campaigns while also developing programmatic plans which exceed our client’s expectations whether branding or ROI driven.
• Contributing to the execution of programmatic media activity, building strong platform knowledge & supplier relationships to support excellence in delivery of media plans, optimisation, testing and analysis.

Key Responsibilities:

Campaign Management

• Oversight of the implementation, management, and daily optimisation of campaign activity to ensure that you excel in reaching your client objectives and KPIs.
• Competently create media plans designed to achieve specified KPIs.

• Support on the day-to-day QA process, minimising errors and ensuring consistent and correct adherence to process.
• Take ownership of some elements of the testing plans of your clients and suggest innovative ideas for testing, including planning, executing & evaluating tests with methodical accuracy.

Client and Partner Management

• Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs.
• Complete client reporting and analyse campaign results extracting insight to supply recommendations for future activity.
• Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results.
• Working with partners and attending regular platform training to further develop programmatic skillset.

Operational Excellence

• The right use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
• Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.
• Maintain standards and process throughout the end-to-end campaign lifecycle.

Skills & Experience

• Passionate about programmatic activation and driving continued excellence.
• Proactive approach to expanding knowledge and capabilities.
• Confidence in core trading platforms, DV360, TTD and Amazon.
• Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights.
• Excellent communication skills, both verbal and written, will be particularly important in building & developing client and supplier relationships.