Product Marketing Manager

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Product Marketing Manager

Apply locations London time type Full time posted on Posted 7 Days Ago job requisition id R1063609 The purpose of this role is to deliver outstanding and profitable work for team clients via innovative and ambitious integrated content, partnership & sponsorship solutions, whilst managing a high performing team to do the same.

Job Description:

Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centred approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity.

We're hiring a Product Marketing Manager to develop and execute cohesive, consistent and engaging marketing strategies across our diverse range of products and solutions. This role will drive brand awareness, enhance market positioning, and ensure alignment with business objectives that drive business growth across the EMEA region.

The Role

Our dentsu EMEA MarComms team is looking for a Product Marketing Manager to build and develop our product marketing capability. Working in collaboration with our capability, products, partner, growth, and solutions teams, the Product Marketing Manager will be responsible for working with the practice areas to create the go-to-market solutions. This will include supporting value propositions and product/solutions architecture, in-depth analysis to help differentiate dentsu’s offerings in the market, and working with our local market external comms and pre-sales marketing teams to create product marketing collateral so they are market-ready.

This is an exciting and highly visible role for a middleweight product marketing professional, used to working across channels, industries, partners, and capabilities in a matrixed organisation, to support the development of dentsu’s products and solutions and activate them in market.

Reporting to the Brand Marketing Director, EMEA, the role will support our data, partner, products, technology and solutions practices aligning to our growth strategy set by the wider EMEA Marketing team.

Life as a Product Marketing Manager

• Responsible for increasing brand awareness and performance for all products and solutions across products, industry verticals, partners, and specialised practices (i.e. B2B).

• Working closely with the business, deliver product marketing materials that are consistent and align with our brand guidelines to help educate and sell products both internally and externally.

• Support on trademark requirements working with our legal teams and the wider business.

• Develop a product marketing plan based on industry vertical and client priorities set by the business, working in close collaboration with the business and growth leads.

• Govern the activation plans across markets ensuring they are completed on time, to budget, and meet targets.

• Become the product expert partnering closely with pre-sales marketing and growth teams to identify key client challenges, audiences and target with appropriate content.

• Align product marketing collateral with wider business priorities.

• Create appropriate process and governance, working closely with the regional partner marketing teams, growth marketing, client and growth leads to ensure a consistent client experience.

• Develop the appropriate daily/weekly reporting to show the progress.

• Work with client leads, growth leads, external comms and sales pursuits teams to identify key product/solution launches to market.

• Ensure consistent messaging and seamless experiences across all touchpoints.

• Work with the growth, strategy, content and events teams to understand how products can be integrated into wider business narratives and activities.

• Govern and manage product branding, taxonomy and consistency in collaboration with global stakeholders.

• Manage continuous testing and analysis of product and solution launches, identifying opportunities to optimise ongoing activity and making recommendations to improve effectiveness.

A few of the benefits

Whether it’s the joy of working with people at the top of their game or the Merkle social calendar, people love working here – and we hope you will too.

• Career development through dentsu University and other tools; with access to courses, textbooks and mentorship.

• Private Medical Insurance, Company Pension, Life Insurance, Critical Illness Cover and other corporate benefits.

• A selection of other benefits including multiple Wellbeing Days per year, season ticket loan and volunteer days.

Occasional travel - mostly within Europe – as required to support events and regional collaboration.

What we are looking for in you:

• Ability to thrive in a fast-paced environment and exemplify leadership and composure under pressure, while maintaining high morale.

• Extensive experience working within a marketing or product marketing capacity.

• Strong programme management skills and ability to manage a busy calendar of activity across events, comms and campaigns, coordinating delivery across departments and markets.

• Experience with platform partners, and digital marketing experience from a vendor/agency/client perspective preferred.

• Experience of internal stakeholder management within a matrix organisation.

• You will be performance and data focused with a keen eye for creativity.

• Commercial mindset with a history of delivering against stretching performance goals.

• Proactive and willing to test new approaches and iterate based on results.

• Experience in working with global and regional teams and aligning calendars.

• Excellent written and verbal communication skills with a clear understanding of campaign strategy.

• Demonstrate excellent interpersonal skills and be able to work closely with very senior stakeholders with the ability to remain calm and professional under rapidly changing circumstances.

• Strong communication, presentation and negotiation skills.

• Excellent commercial acumen and budget management experience.

• Must be a team player but also able to work with limited day-to-day supervision.

• Demonstrate curiosity, adaptability, and rapid learning on new competitors, technologies, and products.

Location:

London

Brand:

Dentsu Emea

Time Type:

Full time

Contract Type:

Permanent

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For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact.

Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet.

Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future.

Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.