Growth Marketing Manager

ADLIB Recruitment | B Corp™; Greater London; Remote; GBP 45,000 - 55,000

Job description

Principal Consultant - B2C In-House Marketing at ADLIB

I’m delighted to be exclusively representing a great Client of ours, a rapidly growing, specialist, digital e-learning platform with recruitment of their brand new Growth Marketing Lead (B2C). This role will be a good match for someone who has already worked as a Growth Marketer or Conversion Rate Optimization specialist.

What you’ll be doing

The successful candidate will work closely with the CEO and Director of Operations, along with the agency they use for digital marketing and selected freelancers. My Client is in the fortunate position of already having a satisfactory user base (approx. 65,000 users per month) and a steady stream of new users coming in. The main purpose of this role is to convert the existing users from the free version to a premium version. The potential is huge as currently only a small number of users choose to upgrade. This will be achieved by a range of testing approaches within the platform itself, email, and WhatsApp marketing. This role will be very analytical, and the postholder will continually test and innovate to optimize campaigns for the highest rate of conversion and best ROI. They will also analyze user behavior, conversion data, and customer journeys. Another part of the role will be to coordinate required support for two additional products; the first one will initially be released in China to education providers, and the second one is used by English language schools to provide digital support to students and teachers.

What experience you’ll need to apply

• Experience of working within a successful subscription mobile app or website or strong eCommerce background.
• You are a self-motivated team player with a hands-on mentality and enjoy working in a fast-paced dynamic startup environment.
• You are data-driven and have a passion for improving acquisition, onboarding, growth, and engagement funnels.
• Growth mindset, with the desire to test and learn and iterate quickly – leveraging strong analytical skills, including A/B testing, web & app metrics.
• Genuine ambitions, willing to grow with the business.

What you’ll get in return for your experience

A salary of £45-55k + performance-related bonus. This role will be fully remote.

What's next?

If this role sounds like a good match, get in touch with Ania now.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

E-Learning Providers