Performance Creative Strategist

HIRING PEOPLE; England; Hybrid; GBP 25,000 - 45,000

Job description

Are YOU the Creative Strategist Superhero We're Looking For?

Who are you?

You're a visionary content creator who can't wait to turn big ideas into compelling visuals and videos. You're part artist, part psychologist-driven by an insatiable curiosity about why people click, watch, and buy. You thrive on breaking down complex concepts into simple, scroll-stopping creative that resonates with an audience.

You're tech-savvy enough to dabble in AI tools (like Midjourney, Sora, ArcAds) and quick video editing, yet your real superpower is your ability to spot trends, test new angles, and constantly refine what's working. When you're not sketching out your next creative masterpiece, you're analysing data, planning content shoots, or networking with the right people to bring your ideas to life.

If that sounds like you-someone who's ready to take the reins on our creative strategy-then we want to hear from you!

Who are we?

We're a Norwich-based, world-serving brand in the drink supplement space (Think Red Bull... but we're not an energy drink). Our mission is to help people achieve more, win more, and do more with our delicious nootropic-packed drinks. Beyond that, every sale helps feed and nourish a child for a year through our charitable partner-something we're immensely proud of.

With our fast-growing reach, we're seeking a Creative Strategist who can help us produce and manage content that grabs attention, educates, and converts-across multiple channels and for a wide range of audiences.

What's the role?

As our Creative Strategist, you'll be the go-to person for generating content and overseeing its entire life cycle-from initial concept to final deployment. Some of your key tasks include:

Content Creation & Management...

• Producing simple, high-impact mobile video content of our products "in action" in various settings.
• Using basic image and video editing skills to bring ideas to life quickly.
• Organising and overseeing content shoots, coordinating with actors and influencers, and working with internal or external video editors to finalise assets.

Creative Analysis & Iteration...

• Reviewing existing creatives to see what's performing (via Foreplay, TripleWhale Creative Cockpit or similar) and brainstorming iterative versions to boost performance.
• Maintaining a feedback loop with media buyers, ensuring we're exploring new angles and optimising proven concepts.

Funnel Awareness & Strategy...

• Learning about funnel stages and ensuring each piece of creative speaks to its audience effectively (e.g., awareness vs. consideration vs. purchase).
• Developing creative for advertorials, comparison funnels, and other sales pages, bringing a direct-response mindset to every campaign.

Content Organisation & SOPs...

• Staying on top of all B-roll footage and existing content assets, so you know what's in your arsenal.
• Creating and refining Standard Operating Procedures (SOPs) so that our creative production process is efficient, repeatable, and scalable.

Influencer & Community Outreach...

• Identifying and partnering with influencers or creators to champion our products.
• Sending out product samples (creator "seeding") and guiding them to produce authentic, on-brand content.

Expansion & Innovation...

• Brainstorming new product campaigns and angles-think niche sports (golf, cricket, etc.) or other passions our audience might have.
• Embracing AI tools (Midjourney, Sora, ArcAds) to supercharge content creation and boost creativity.
• Splitting your week into research, creation, requesting, production, collaboration, and feedback-always pushing boundaries and trying fresh ideas.

Your Skills & Experience:

• Basic Video & Image Editing: Comfortable turning raw footage or images into polished pieces.
• Demonstrated Creative Chops: Whether it's past work, a personal portfolio, or a killer TikTok feed, show us your ability to make engaging content.
• Understanding of Psychology: You're fascinated by why people buy, click, and convert-and you bring that curiosity into your creative decisions.
• Collaboration: You thrive when teaming up with media buyers, video editors, and external talent.
• Organisation: You're able to spin multiple plates-managing shoots, assets, and creative briefs-without letting anything drop.
• Tech Savvy: Comfort with AI-driven creative tools, or willingness to learn fast. Familiarity with analytics tools (like TripleWhale) is a major plus.

Location & Perks:

• Base: Our office in Barford, Norwich-though remote work or flexible hours can be discussed depending on the role's requirements.
• Cutting-Edge Environment: Work with top-tier marketing minds and cutting-edge AI, developing skills that can carry your career forward in leaps.
• Make a Difference: Be part of a company that feeds and nourishes children across the globe with every sale.
• Creative Freedom & Growth: We value bold ideas and provide the space to test them. If you're curious, logical, and brave, you'll fit right in.
• Fast-Paced & Dynamic: No two days are the same-perfect for those who thrive on variety and innovation.

Are we talking to YOU?

If you're reading this, feeling that spark, and can't wait to craft scroll-stopping content for a mission-driven brand, then we want to hear from you.

Send us your application-including any creative samples, a portfolio, or even a passion project you're proud of. Let's explore how we can bring your creative genius to Noobru and continue changing lives-one vibrant, nootropic-fuelled campaign at a time!

Hit that APPLY button now!