Marketing Officer

TN United Kingdom; Bromsgrove; Hybrid; GBP 27,000 - 28,000

Job description

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Marketing Officer Fixed Term Contract 12 months (ACS & AFA)

Salary: £27,395
Location: Hybrid with occasional travel to Bromsgrove required
Hours: 35 hours a week
Contract Type: 12-month fixed term
Benefits: 30 days' Annual Leave + Bank Holidays, Company Pension Scheme, Life Insurance x 2, Employee Discount Scheme & On-Site Free Parking

If you're a marketing professional looking to grow your career, this is the role for you.

We're on the hunt for a Marketing Officer to support the growth of two of our fostering and adoption agencies. You will drive the development of digital and content marketing initiatives, brand positioning, promotion and ultimately the marketing performance of Adopters for Adoption (AFA) and Active Care Solutions (ACS). Working within the central Polaris Marketing team, you will be responsible for the marketing activities of AFA and ACS including all internal and external stakeholder management as well as working closely with third party digital and PR agencies.

You'll work closely with the Head of Foster Parent Marketing, and the wider marketing team, to create and deliver exciting campaigns, across a number of different channels, designed to attract new Foster Parents and Adopters.

This is an exciting opportunity for the right person to grab hold of the job, shape it and put their stamp on it. Could that be you?

The Polaris Community, one of the largest providers of children's services, and our community of services span the length and breadth of the whole of the UK. Our nurturing community works collectively to support the very best outcomes for each and every child in our care. We're ambitious for our children and young people, families and staff, and believe in their futures.

We're also big on getting the work/life balance right and a number of the marketing team already work remotely. We're open to this role being remote too, however, occasional travel to our Bromsgrove office may be required.

Main responsibilities of the role:

• Support the growth of new business through a range of marketing methods and approaches.
• Work alongside the Head of Foster Parent Marketing, Senior Marketing Manager and the wider marketing team to support the digital strategy, through social media campaigns, posts and advertising, online remarketing activity and PPC and Website & SEO.
• Work proactively with regional stakeholders to gather, create and then communicate the positive stories about work across the group.
• Support the production of internal company marketing material.
• Ensure an integrated approach to marketing campaigns for the recruitment and retention of foster carers.
• Work alongside external partners such as our PR and Digital agencies.
• Support the Head of Foster Parent Marketing and Senior Marketing Manager in the delivery of business critical projects.

The chosen candidate will have the following:

• 2 years of marketing experience.
• Experience in developing marketing campaigns across multiple channels.
• Experience in producing campaign performance reports.
• Creative skills for contributing new and innovative ideas.
• Experience in using content management systems to update websites.
• Understanding of the Adobe Creative Suite is desirable but not essential.
• Writing, blogging and proofreading ability.
• A proven background building a quality online following for a business or organisation.
• Organisational skills of Marketing & Recruitment Officer.
• Strong organisational skills and communication skills a must.
• Ability to work well under pressure and meet deadlines.
• Capacity to prioritise and work on multiple projects.
• Ability to work independently and flexibly.
• Attention to detail and accuracy.
• Proactive and resourceful with a 'can-do' attitude.

If you would like to find out a little more about this role or if you have any questions, please get in touch with Melissa.Miller@Polariscommunity.