Membership and Marketing Officer

Partners in Care; Shrewsbury; Hybrid; GBP 25,000 - 35,000

Job description

About Us

Partners in Care (www.partnersincare.org.uk) is a not-for-profit organisation established in 2003, dedicated to representing adult social care providers across Shropshire, Telford & Wrekin and Cheshire. We work closely with local authorities and the health sector to advocate for independent care providers, ensuring their voices are heard and their contributions recognised.

Role Overview

The Membership and Marketing Officer will play a pivotal role in expanding and retaining our membership base through strategic marketing, relationship management and effective communication. You will be responsible for developing and implementing marketing initiatives, engaging with members, and ensuring our services meet their needs.

Your initial focus will be on expanding our presence in Cheshire, requiring regular face-to-face and remote engagement with adult care providers in the region. Ideally, you will be based in Cheshire, working from home with a minimum of monthly visits to our main office.

Key Responsibilities

Membership Growth and Engagement

1. Proactively promote membership to non-members through targeted outreach.
2. Conduct regular in-person and remote engagement with members, including initial welcome visits for new members.
3. Serve as a primary contact for member queries, providing advice, support and signposting to relevant resources.
4. Increase awareness and usage of member benefits, including training, DBS services and partner offerings.
5. Build and maintain strong relationships with members, stakeholders and Partners in Care colleagues.
6. Maintain and update CRM records to ensure accurate and up-to-date membership and non-membership data.
7. Analyse membership data to identify trends and opportunities for growth and improvement.
8. Develop reports and presentations on membership performance and engagement.
9. Build an understanding of the roles of local authorities and NHS structures within adult social care in Cheshire and Shropshire, Telford & Wrekin.

Marketing and Communications

1. Develop and execute an annual marketing and communications plan to attract and retain members.
2. Manage communication channels, ensuring consistent and effective messaging.
3. Plan and organise events, seminars and workshops, including delivering presentations when required.
4. Create compelling content for various platforms, including the website, social media, email newsletters and weekly member E-bulletin.
5. Collaborate with team members to share relevant content professionally and effectively.
6. Provide administrative, research and project implementation support for strategic initiatives led by senior management.

General Duties

1. Represent Partners in Care professionally in all interactions, both internally and externally.
2. Actively contribute to team collaboration and knowledge sharing.
3. Ensure a safe, inclusive and productive working environment in line with organisational policies.
4. Participate in training to enhance skills and professional development.
5. Uphold strict confidentiality and discretion in handling sensitive information.
6. Undertake additional responsibilities as required, with prior consultation.

Seniority level: Entry level

Employment type: Full-time

Job function: Marketing and Sales

Industries: Hospitals and Health Care