Marketing Manager - Content & Digital

HumanFusion - Dance for Fitness; Leeds; On-site; GBP 30,000 - 50,000

Job description

Description

We are looking for a Content & Digital Marketing Manager to join the wider Marketing and Business Development team on an 18-month fixed-term contract, to support the business across our offices in Leeds, Manchester, Cambridge and Halifax.

Appleyard Lees is a group of dynamic intellectual property specialists operating at the intersection of technology, creativity and commerce.

We serve an international client base of high-growth start-up companies, multinational global innovators, prestigious research institutions, and the worlds most famous brands. Our clients operate across all industries green innovation, food, sports & leisure, medical devices, biotechnology, automotive, aerospace, software, computing, AI among others.

We are looking for a results-focused, creative marketer with a passion for what they do someone who is creative and innovative and who desires to help a growth-focused business realise its goals in both domestic and overseas markets.

Our marketing and business development team design and execute a range of activities, and often work closely with our technical professionals. Days are varied, punctuated by exciting and sometimes, amazing wins and successes. We observe, dream, query, challenge, invent, experiment, test, refine, advise, and inspire our business to realise its big ambitions.

Key Responsibilities

1. Lead the creation of our annual, research-based flagship marketing report
2. Devise, create & distribute other marcomms content including articles, podcasts, digital mailings
3. Manage social media channels & create content
4. Manage CRM (HubSpot) database & work with the team to ensure contacts are recorded, maintained, tagged, and fed into appropriate marketing campaigns
5. Manage firm-led external client events
6. Manage legal directory submissions processes & relationships with legal directory representatives
7. Line management responsibilities

Skills, Knowledge, and Expertise

Required Skills

1. Degree qualified in Business, Marketing, PR, Journalism or a similar
2. Experience working in professional services, preferably within the legal sector
3. Experience managing a team
4. Experience with campaign and social media management & reporting
5. Content development and distribution via digital marketing platforms & social media
6. HubSpot database and content management
7. Search engine optimisation and general website best practices
8. Ability to manage several competing interests at once
9. Ability to interact and gain the confidence of senior stakeholders including partners

Desirable skills

1. Previous experience working in the intellectual property sector
2. WordPress content management platform experience
3. Experience working with a partnership

Benefits

We pride ourselves on being small and friendly enough for you to get to know everyone but big enough to offer you great career prospects. At Appleyard Lees you wont feel like a number or just another cog in the wheel, we understand everyone is individual and offer a friendly and supportive place to work and learn.

We Also Offer

1. 34 hour working week
2. Agile working
3. 25 days annual leave + bank holidays
4. Voucher on your birthday and Christmas
5. Annual salary review
6. Life assurance
7. Healthcare cash plan
8. Social outings - summer party, Christmas party and more
9. Charity events

About Appleyard Lees

Appleyard Lees is a leading intellectual property law firm with approximately seventy patent and trade mark attorneys and litigators across offices in Halifax, Leeds, Manchester, and Cambridge.

We provide a full range of intellectual property (IP) services covering patents, trade marks, designs and copyright in the UK, Europe and worldwide. We use our technical and legal skills, and many years of experience, to identify and protect IP assets and to uncover and eliminate the risks posed by other peoples IP rights.

Who we are, and what we do but also, how we do it makes us distinctive.

Our clients include some of the worlds most exciting innovators, largest companies, and household names, with a number of clients obtaining Fortune 500, Fortune Global 2000, FTSE 100, FTSE 250, and Forbes Global 2000 status. Our clients operate across a diverse collection of industries, including chemicals, retail, consumer goods, electronics, software, bio and life sciences, pharmaceuticals, metals, and heavy industry, higher education, and hospitality, leisure, and tourism.

Equality, Diversity & Inclusion

Equality, diversity, and inclusion (EDI) has always been part of the core values of Appleyard Lees. To us, diversity is not just a box-ticking exercise, it is a core part of our firms values. Diversity of people means diversity of ideas and perspectives, and these allow us to be more creative and flexible as a business.

We welcome the unique contribution that a diverse workforce will bring to our firm and actively encourage applications from all talented people however your talent is packaged, whatever your background or circumstance and regardless of how you identify.