Digital Content Manager - (Footpatrol & HIP)

JD Sports Fashion; Bury; On-site; GBP 35,000 - 55,000

Job description

Digital Content Manager - (Footpatrol & HIP)

JD Sports- Head Office, Warwick House, Bury, Bury, United Kingdom Req #233

27 March 2025

Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni-channel retailer of Sports Fashion, Outdoors and Gyms with our colleagues working in stores across several retail fascias in many markets around the world.

JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and has been a FTSE100 publicly quoted company since 2019 and continues to grow in the UK and internationally.

We want to be the leading global omnichannel retailer in the sports and outdoor industry. To be a part of this successful company and help us to achieve this you will have the desire to ingrain our strategic goals of being a people-led, innovative and customer-focused organisation which provides operational excellence whilst identifying new areas of growth as part of our day to day objectives.

Overview:

The purpose of this role is to support the size?Group content Lead in coordinating and delivering the data first content strategy and optimising the sites and channels to deliver strong sales and profit growth. Also responsible for supporting, managing and empowering the content executives.

Responsibilities:

1. Working with the content Lead to ensure that a clear trading plan is coordinated and executed for the financial year.
2. Training and motivating direct reports ensuring clear priorities amongst the teams.
3. Focus on outlining action to support digital KPIs including conversion, site speed, reviews etc.
4. Working closely with the merchandising, content and marketing teams to ensure that the marketing calendar is aligned with key trading period and campaign activity.
5. Constantly analysing key website metrics including visitor numbers, get to product, add to basket, checkout completion and conversion rates. This includes all elements of the experience.
6. Working with content Lead to implement best in class content customer acquisition techniques for the market, to ensure that high volumes of new customers are acquired profitably by the business through all appropriate digital marketing channels.
7. Working with the Retail and Marketing teams to ensure that all campaigns are aligned and digital deliverables are outlined and appropriate for each channel.
8. Regularly reviewing, evaluating and benchmarking size? content proposition.
9. Up to date with developments within the department and timelines are kept.
10. Support delivery of key projects, making sure to escalate any process issues or blockers for the team.
11. As part of the content management team setting a great example to all colleagues of the business.

Skills and Experience

1. 3+ years Proven experience in an Ecommerce optimisation position.
2. Shopify experience preferred.
3. Experience managing a team.
4. Experience using Google Analytics.
5. Experience using Content square.
6. Analytical skills are essential.
7. Strong attention to detail.
8. Able to influence and manage wider departments.
9. Excellent verbal and written communication skills.
10. The ability to work as part of a small team in a fast moving environment.

We know our colleagues work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits including staff Discount On JD Group and other brands within the organisation and personal development opportunities to learn and develop at work.