In-Store Retail Marketing Manager

OLIVER Agency; Nottingham; Hybrid; GBP 35,000 - 60,000

Job description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: In-Store Retail Marketing Manager

Location: Nottingham, England, United Kingdom (3-days a week onsite)

About the role:

You will be responsible for leading the end-to-end management of in-store digital media, including delivery, integration and subsequent evolution; working closely with key internal stakeholders and agency partners to carefully assess and evaluate campaigns to define the digital experience across our stores.

What you will be doing:

• Lead the digital acceleration plan for the In-Store Marketing team
• Responsible for all creative output across digital channels in store, in line with the customer plan
• Lead brilliant relationships with a broad range of stakeholders
• Be the conduit to our store leaders for digital screens, taking them on the journey and understanding their needs
• Drive meaningful innovation, identifying new, innovative ways of reaching and converting customers
• Share expertise in in-store digital with the rest of the Marketing team, inspiring ambitious plans for our store environment
• Deliver work to the critical path and continuously evolve process, governance and ways of working
• Use and interpret customer research to deliver outstanding activation
• Use technology to support the delivery of effective campaigns, working with internal and external partners
• Work with analytics teams to measure and report on campaign & channel performance, ensuring KPIs are in place for all activities
• Monitor in real time the inventory saturation and identify opportunities for further delivery

What you need to be great in this role:

• Demonstrable expertise across a range of media channels, particularly across addressable media with experience/understanding of ad tech/ad operations/digital marketing/programmatic
• Scaled project delivery experience if this has been working on retail and/or consumer businesses this would be beneficial.
• Experience of managing multiple stakeholders – experience of working in close collaboration with creative and content teams.
• Effective communicator and able to build relationships with key stakeholders
• Understands how to incorporate customer insight and customer journeys with analytics to drive results.
• Strong commercial acumen; ability to drive measurable performance for the business and understanding of how to maximise use of a channel from a commercial and marketing perspective
• Analytical and structured, beneficial if proficiency in key martech/media tools, including FB, Google, Amazon, Criteo, GA360, Adobe (or similar); understanding of performance tracking including digital performance metrics, econometric and MTA

Our values shape everything we do:

Be Imaginative to push the boundaries of what’s possible

Be always learning and listening to understand

Be actively pro-inclusive and anti-racist across our community, clients and creations

Apply for this job

* indicates a required field

First Name *

Last Name *

Email *

Phone *

Location (City) *

Resume/CV *

LinkedIn Profile

Website

How did you hear about this job?

What is your notice period? *

What are your salary expectations (gross, per annum)? *

If you are selected for interview is there anything we should take in to consideration?

Do you have the legal right to work in the UK? * Select...

Will you require now or ever, sponsorship to work in the UK? * Select...