Specialist, Paid Social

Journey Further Ltd.; Leeds; On-site; GBP 30,000 - 50,000

Job description

What you will do

• Oversee end-to-end management of campaigns, ensuring alignment with client objectives and performance
  
• Manage campaigns across multiple platforms (e.g., Meta, TikTok, LinkedIn, Snapchat) and understand their unique features
  
• Optimise budgets, bids, and audience targeting based on performance data to improve efficiency and ROI
  
• Prepare and deliver detailed actionable reports, highlighting key metrics, successes, and areas for improvement
  
• Collaborate on cross-channel marketing efforts, ensuring paid social strategies complement broader campaigns
  
• Analyse performance data and apply findings to enhance campaign strategies
  
• Manage client relationships confidently, presenting reports and addressing queries with professionalism
  
• Design and execute A/B tests for ad creatives, placements, or audience segments to refine performance
  
• Identify opportunities for campaign growth, such as exploring new audiences or testing additional platforms
  
• Draft ad copy and coordinate with creative teams to ensure visuals align with campaign objectives
  
• Make creative recommendations and give creative insight to further enhance campaigns
  
• Live and breathe our company values: open, decisive, pioneering and together
  

Requirements

• You have at least three years of experience in Paid Social
  
• You have hands-on experience on platforms, including Meta and TikTok
  
• You have a passion for data and all things social
  
• You have proficiency in Excel/Google Sheets
  
• You understand the role Paid Social and creator content play in the wider social strategy
  
• You love building a rapport with people and have experience building productive relationships
  
• You have a natural eye for analysis
  
• You understand how to utilise new industry developments and technology
  
• You’re a confident communicator, always striving to surprise and delight your clients
  
• You’re self-motivated and ambitious with a positive "can-do" attitude
  
• You love staying on top of relevant news and trends, using this data to bring exciting creative concepts to life