Marketing Campaigns Manager

Affinia; Ipswich; Hybrid; GBP 60,000 - 80,000

Job description

Direct message the job poster from Affinia

Group Head of Talent Acquisition at Affinia

Affinia is a leading, UK Top 50 Accountancy firm. Through successful acquisitions and organic growth, the firm has seen significant development within the last 18 months. Last October we launched our new brand ‘Affinia’ (www.affinia.co.uk) which saw the coming together of six other likeminded firms across the East & South East of England to form a combined challenger accounting, tax and business advisory firm.

With a combined heritage spanning over 300 years, we have more than 400 accountancy professionals based in Stratford, Colchester, Chelmsford, Ipswich, Halstead, Harlow, Orpington, Sidcup and Sutton. We advise businesses, government and public sector organisations and individuals in the UK and internationally across seven principal practice groups: Accountancy & Advisory, Tax and Planning, Audit Services, Corporate Finance, Digital Solutions, Payroll and Financial Planning.

We have invested continuously in technology and gained in-depth knowledge across a broad range of markets, growing through acquisitions and private investment. We offer an exceptional service to our clients, with access to our sector experts to develop the strategy that will help them reach their goals. We keep a finger on the industry pulse, so our clients receive the best short to medium and long-term advice.

Purpose of the role:

We have a fantastic new opportunity to join us as Marketing Campaigns Manager at Affinia. This role will lead the planning, execution, and optimisation of marketing campaigns across the firm's service offering, ensuring alignment with broader planning objectives to maximise revenue and enhance customer satisfaction. This role will also be responsible for the digital channels for the firm, leading on the strategic planning and evolvement of the firm’s website and social channels.

The Campaigns Manager will work with the Head of Marketing to help foster a high-performance culture, driving collaboration, and mentoring team members to deliver outstanding results.

Accountabilities:

• Oversee campaign management for the firm, working with the Marketing Manager and Marketing Executive on delivery.
• Lead on the management and evolvement of the firm’s digital channels
• Manage and develop service team campaigns from start to finish.
• Track and measure campaigns, producing reports on the outcomes.
• Continuously look at ways to improve the performance of marketing channels to increase revenue, growth, and customer loyalty
• Lead on the development of marketing reporting using digital analytics and PMS data.
• Work alongside the Head of Marketing to use insights to shape the Marketing strategy for the firm.

Key skills and attributes required:

• All-round marketing experience including paid and organic campaigns, content writing, lead generation and CRM.
• Working knowledge of WordPress and systems such as MailChimp, Canva and Survey Monkey
• Use of reporting tools such as GA4 and Looker Studio.
• Excellent communication skills, able to manage stakeholders and a team.
• Ideally a background in the professional services sector.

Core Benefits:

At Affinia, our culture is driven by ambition and a commitment to positively impact all the communities we serve. We are dedicated to the success, development, and wellbeing of our colleagues, helping them achieve their goals and seize the opportunities that come with our growth. Alongside a flexible and inclusive work environment, we offer the following core benefits:

• Opportunity to purchase 3 extra days holiday per year
• Professional membership support
• Paycare – claim money back for Dental / Optical / Professional Therapies
• Agile/Hybrid Working Policy
• Dress for your Diary Policy

Affinia is a flexible business which has embraced a hybrid working model where our colleagues enjoy a mix of home and office working. We welcome applications from people looking for flexible and agile roles and we are happy to explore your preferred working patterns as part of your application.

Affinia is committed to being an Equal Opportunity Employer. Our policy is unequivocal: we do not tolerate discrimination based on age, disability, sex, race, religion or belief, gender reassignment, marriage or civil partnership, pregnancy or maternity, or sexual orientation. We pride ourselves on being an inclusive organisation that actively promotes equality of opportunity for all, valuing the right mix of talent, skills, and potential. We welcome applications from a diverse range of candidates, and selection for roles is based solely on individual merit.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Business Development, and Art/Creative
• Industries
• Accounting, Financial Services, and Professional Services