Marketing Campaign Manager

This range is provided by VitalHub UK. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from VitalHub UK

Recruitment & HR Coordinator at VitalHub UK

Job Title: Marketing & Campaign Manager

Location: Remote, UK

Reports to: Director of Marketing (UK and International)

Work schedule: 37.5 hours per week

About VitalHub UK:

VitalHub UK (VHUK) is a leading provider of digital healthcare solutions, supporting care delivery across planned and unplanned care, workforce management, and regulatory compliance. Our suite of products streamlines operations, improves patient and client outcomes, and enables smarter decision-making for healthcare professionals. As part of the global VitalHub Corp group, we combine local expertise with international scale to drive digital transformation across the health and care sector.

The Opportunity:

We are seeking an experienced B2B Marketing & Campaign Manager to lead and deliver high-impact marketing initiatives targeting healthcare clients across the UK, EU, GCC, Australia, and North America. This is a hands-on, strategic role requiring expertise across digital marketing, content creation, lead generation, event planning, and performance analytics.

As a key member of the marketing team, you will be responsible for planning and executing integrated campaigns that elevate our brand, generate qualified leads, and support global business growth. Working closely with the Director of Marketing, you will align campaign activity to strategic goals and help position VitalHub UK as a leader in digital healthcare solutions.

Your Responsibilities:

• Work with the Marketing Director to develop and execute quarterly and annual strategic marketing campaign plans that contribute to the sales pipeline and revenue growth across the global business.
• Execute the marketing plan through coordination and ownership of funnel-based campaigns including product visualisation, creating campaign visuals and business collateral, social media, website, thought leadership, advertorial, industry publications, digital content, press releases, case studies, webinars, user groups/workshops, and support the team planning and delivery of relevant events.
• Collaborate with the Marketing Director, marketing team members, and other key business stakeholders to identify target audiences and create integrated marketing campaigns based on market segments, to gain new customers and build repeat business.
• Contribute to demand generation, which includes development of content (in coordination with subject matter experts and product management) to engage prospects and support the sales team.
• Define campaign goals and KPIs, manage timelines, and ensure on-time execution.
• Develop a metric oriented approach to marketing campaigns, to analyse the impact and effectiveness of marketing programs – be able to develop dashboards that measure effectiveness of marketing programs, and report results with key learnings.
• Market & competitor analysis; contribute to the analysis of market requirements and industry trends.
• Develop and implement a marketing strategy aligned with VHUK business goals and the broader VitalHub group.
• Manage and deliver integrated marketing plans across digital, content, events, and partner channels.
• Work closely with sales to align marketing efforts with pipeline and revenue objectives.

Campaigns & Demand Generation

• Plan and execute targeted campaigns to support product launches, lead generation, and customer engagement.
• Manage campaign messaging, creative briefs, timelines, and performance reporting.

Content & Communications

• Write and develop marketing content including case studies, whitepapers, blog posts, email campaigns, and brochures.
• Support internal and external communications, PR activity, and thought leadership initiatives.
• Ensure brand consistency across global initiatives.

Events & Webinars

• Plan and deliver webinars, roundtables, podcasts and industry event presence.
• Oversee logistics, booth planning, promotional materials, and follow-up activity.

Digital & Web

• Manage and update website content in collaboration with the global teams.
• Support SEO, paid media, and analytics reporting.
• Ensure all campaign messaging is tailored and optimised for regional markets.
• Collaborate with customer success and sales to identify and develop impactful customer stories.
• Repurpose content across channels and for sales enablement.

What do we offer?

• Remote & flexible working
• Support for professional learning and development
• Employee Assistance Programme
• Inclusive approach to diversity, equity & inclusion
• Events – networking and social
• PDP – progression & internal career opportunities
• Life Insurance (Death in Service benefit)

Minimum Requirements:

• Experienced marketing professional, ideally in B2B tech or healthcare sectors (other sectors considered for the right candidate).
• A proactive self-starter who thrives in a collaborative, fast-moving environment.
• Comfortable juggling strategic planning with day-to-day execution.
• Experience managing end-to-end marketing campaigns with demonstrable impact.
• Proficient in Adobe Creative Suite (Illustrator, Photoshop & Premier Pro. After Effects).
• Experience in the measurement and analysis of website performance, SEO, Google Analytics and Google Ads.
• A proactive self-starter who thrives in a collaborative, fast-moving environment.
• Experience utilising metrics and data to support revenue growth.
• Analytical mindset, strong problem-solving skills, and keen eye for detail.
• Exceptional interpersonal and communication skills; written and verbal.
• Exceptional project management and multi-tasking skills.
• Knowledge of the NHS or UK health and care landscape is a strong advantage.

Why Join the VHUK Marketing Team:

• Be part of a purpose-driven team making a real difference in healthcare.
• Flexible working with autonomy and room to grow.
• Access to global resources and collaborative international teams.
• A chance to shape the marketing strategy in a growing, innovative company.

As an equal opportunities’ employer, VitalHub UK is committed to the equal treatment of all current and prospective employees and does not condone discrimination based on age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.

We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join VitalHub UK.

Seniority level

• Associate

Employment type

• Full-time

Job function

• Marketing
• Industries
• Hospitals and Health Care