Senior Paid Social Strategist (Paid Media & Organic Social)

Make Agency; London; Hybrid; GBP 40,000 - 80,000

Job description

Senior Paid Social Strategist (Paid Media & Organic Social)

About Make Agency: Make is a growing digital agency in the heart of London's Shoreditch, specialising in creative marketing, media, and organic social. We are looking for a Senior Paid Social Strategist to develop performance-driven strategy, planning, and optimisation across paid media and organic social accounts. This role will focus on both B2B and B2C brands, ensuring the delivery of full-funnel strategies that deliver measurable results.

About the Role: The Senior Paid Social Strategist will play a critical role in shaping media and organic social strategies for both existing and new business. This position requires a strong understanding of social content strategy, audience insights, channel planning, and brand storytelling beyond paid media, ensuring a holistic, full-funnel marketing approach.

The ideal candidate will excel at translating insights into high-impact strategies, crafting compelling briefs, and staying ahead of emerging platform trends to drive innovation.

Key Responsibilities:

• Strategic Development & Planning – Lead the development of media and organic social strategies, ensuring alignment with client objectives.
• Build Strong Client Relationships – Nurture client partnerships by proactively identifying opportunities for growth and ensuring alignment between client business goals and campaign execution.
• New Business & Growth – Support and drive strategic direction for new business opportunities, contributing to pitches and proposals.
• Creative Briefing – Craft clear, insightful briefs that empower creative teams to develop high-impact campaigns.
• Campaign Planning & Performance – Ensure that media and social strategies deliver measurable impact, leveraging analytics and insights.
• Cross-Channel Integration – Develop strategies that bridge the gap between organic social, content, earned media, and paid channels.
• Industry & Trend Analysis – Stay ahead of digital trends, emerging platforms, and audience behaviours to inform recommendations.
• Senior-Level Decision Making – Provide thought leadership on media planning, organic content strategies, and digital effectiveness.
• Internal Team Development – Mentor and support junior team members, ensuring they develop strategic acumen and industry expertise.

Minimum Qualifications:

• 5+ years experience in a strategic role within a creative or digital agency.
• Proven ability to develop and implement multi-channel strategies across organic social, content marketing, and digital media.
• A deep understanding of B2B and B2C audiences, content engagement strategies, and media planning.
• Experience in leading and growing national and international brand accounts.
• Strong leadership skills, with the ability to motivate teams and influence senior stakeholders.
• Exceptional problem-solving and strategic thinking, able to turn insights into actionable plans.
• A data-driven approach, ensuring strategies are informed by analytics, insights, and audience research.
• Confident in leading client presentations and pitches, with a persuasive and impactful communication style.
• A passion for crafting compelling, strategically sound work that pushes creative boundaries and delivers real business results.

What We Look for in Every Team Member at Make: At Make, we believe in collaboration, innovation, and pushing boundaries. These are the core values we expect from all team members:

• Challenging the norm – Bringing fresh ideas and perspectives.
• Clear and persuasive communication – Both written and verbal.
• A team-first mindset – Supporting and inspiring those around you.
• Commercial awareness – Understanding how to drive efficiency, profitability, and growth.
• Problem-solving skills – Balancing creativity with structured thinking.
• Adaptability in a fast-paced environment – Managing multiple projects while maintaining quality.
• Attention to detail and process-driven execution – Ensuring high standards across all work.

Benefits of Working at Make:

Salary & Bonus

• Competitive salary based on experience.
• Annual discretionary performance bonus.
• Cycle to Work scheme.
• Monthly wellbeing allowance.

Learning & Development

• £1,000 per year personal development budget.
• Regular ‘Lunch & Learn’ sessions.

Time Off

• 26 days' annual leave plus bank holidays.
• Enhanced parental leave.

How We Work

• Hybrid working (Tuesday, Wednesday & Thursday in office).
• Work from anywhere for one month per year.

Diversity & Inclusion Statement At Make, we value diversity, creativity, and innovation. We believe that a variety of perspectives makes us stronger, and we encourage applications from all backgrounds.

To Apply: Email your CV and cover letter to [e-mail]

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.