Creative Strategist

About Uncovered

Uncovered is a London based social first creative agency founded in 2017.

Social sits at the heart of everything that we do.

From strategy to production, our team is fluent in social language with a deep understanding of the online audience. Working with a diverse set of brands to understand their distinct identity and objectives, we apply social-first fundamentals for success: real world, real people, video-first.

We create at the speed of social; strategising, ideating, designing, and producing through our team of in-house strategists, creatives, art directors, copywriters, producers, editors, and videographers. We test, learn, and iterate in real time, delivering end-to-end solutions from creative strategy, through to reporting and analytics.

Our Uncovered office is a home to learn, grow and make a difference.

The Role

As a Creative Strategist, you will play a key role in shaping and executing social-first brand strategies that drive audience engagement and brand growth. You will support on developing insight-led creative ideas, collaborate with the creative and account teams across a portfolio of clients, and ensure our work is both innovative and true to social-first principles. We are looking for expertise in brand positioning, audience development, and content strategy to help our clients thrive in a fragmented and evolving digital landscape.

Key Responsibilities

• Develop creative and strategic concepts for social-first campaigns, ensuring they align with brand objectives across full funnel briefs.
• Provide support to the organic creative team to support with the planning and execution of content calendars across multiple platforms (Instagram, TikTok, Facebook, etc.), ensuring consistency in voice and messaging.
• Find and apply audience insights effectively to help position creative responses for both organic and paid output
• Support on brainstorming sessions and collaborate with creative and strategy teams to bring ideas to life.
• Conduct research on cultural trends, audience behaviors, and competitive landscapes to inform strategy.
• Support on crafting clear narratives and campaign strategies and present these to clients
• Work closely with clients and all agency teams to present ideas, refine creative direction, and ensure the ongoing alignment of creative with signed off strategy
• Monitor campaign performance, key metrics, and work with internal teams to optimise strategies for maximum impact.
• Stay ahead of emerging social trends, platform updates, and digital innovations to keep our strategies cutting-edge.

What We're Looking For

• 2+ years experience in a creative strategy, social creative, or content strategy role, preferably at a social-first agency or in-house brand team.
• Clear understanding of social platforms (TikTok, Instagram, Facebook, YouTube Shorts) and what good content looks like for brands on these platforms
• Clear understanding of both organic and paid social approaches
• A strong grasp of trends, cultural trends, Gen Z & millennial behaviors, and online storytelling.
• Experience developing insight-driven creative ideas and campaigns.
• Strong communication and presentation skills - comfortable presenting and storytelling to clients.
• Data-driven mindset with the ability to translate insights into actionable strategies.
• A proactive and collaborative approach to problem-solving and creative development.

Benefits:

• Hybrid and Flexible working (Monday & Friday work from home)
• Free Breakfast, Snacks & Drinks
• Pension Scheme
• Friday 3pm Finish
• Cycle to Work Scheme
• SPILL Therapy Support
• Monthly Wellness Fund
• Eye Care Allowance
• £500 Referral Scheme

*Uncovered Group is an Equal Opportunity Employer. We strive to be a diverse workforce, where all can thrive and belong. Uncovered is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.