Social Strategist

About Uncovered

Uncovered is a London based social first creative agency founded in 2017.

Social sits at the heart of everything that we do.

From strategy to production, our team is fluent in social language with a deep understanding of the online audience. Working with a diverse set of brands to understand their distinct identity and objectives, we apply social-first fundamentals for success: real world, real people, video-first.

We create at the speed of social; strategising, ideating, designing, and producing through our team of in-house strategists, creatives, art directors, copywriters, producers, editors, and videographers. We test, learn, and iterate in real time, delivering end-to-end solutions from creative strategy, through to reporting and analytics.

Our Uncovered office is a home to learn, grow and make a difference.

The Role

As a Social Strategist, you will be responsible for developing and executing social-first strategies that help our clients grow their brands. With a planning background, you will work closely with brand teams, internal teams, and creative leads to develop campaign strategies rooted in data, audience insights, and cultural trends.

Key Responsibilities

• With a focus on how paid strategies can be applied to enhance performance, work with strategy and creative team to build data-driven, insight-led social strategies and creative responses that align with client objectives and brand goals.
• Support the creative brief process, partnering with the creative team to ensure ideas are grounded in social insights.
• Support on the planned phasing to ensure through the line alignment and work with inter agency mix to align creative effectively with wider bran comms plans.
• Work closely with account managers, creatives, and media teams to ensure the seamless integration of brand strategies and the effective execution of each campaign.
• Work with Uncovered’s data analysts to analyse the performance of campaigns using key metrics (both paid and organic) and support in capturing learnings and providing strategic recommendations.
• Build strong, long-lasting relationships with clients, presenting strategic recommendations, campaign results, and new ideas.
• Oversee the creation of regular performance reports with the wider strategy team, using data to guide future campaign strategies and demonstrate value to clients.

What We’re Looking For

• 3+ years of experience in social media strategy, content planning or media planning, preferably within an agency environment.
• A solid understanding of all social media platforms and how they drive brand growth.
• Strong background in audience research, insight generation, and applying these insights to strategy.
• Problem-solving skills with the ability to think outside the box.
• Excellent communication and presentation skills, comfortable with both internal and client-facing discussions
• Experience with social media analytics tools (e.g., Sprout Social, Branwatch, Ads Manager and TikTok solutions).
• Familiarity with both organic and paid social strategies, with the ability to create integrated plans.
• Passionate about digital trends, culture, and community building.
• A proactive, detail-oriented approach to managing multiple campaigns at once.

Benefits:

• Hybrid and Flexible working (Monday & Friday work from home)
• Free Breakfast, Snacks & Drinks
• Pension Scheme
• Friday 3pm Finish
• Cycle to Work Scheme
• SPILL Therapy Support
• Monthly Wellness Fund
• Eye Care Allowance
• £500 Referral Scheme

*Uncovered Group is an Equal Opportunity Employer. We strive to be a diverse workforce, where all can thrive and belong. Uncovered is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.