Brand Advocacy Manager

Last Minute Group; London; Hybrid; EUR 35,000 - 60,000

Job description

At lastminute.com, we live for the holidays. We are the European Travel-Tech leader in Dynamic Holiday Packages. With technology, we turn spontaneous thoughts into meaningful experiences, helping people travel the world.

Job Description

As the Brand Advocacy Manager, you will be responsible for growing brand advocacy and consideration.

The primary objective of this role is to own delivery of our long-term content creator program. You’ll be responsible for nurturing our creators, establishing ways of working, and strengthening relationships to foster a strong community of brand advocates for lastminute.com. As part of this, you’ll be briefing and approving content, ensuring it adheres to brand guidelines and reporting on all influencer activity to the wider business.

Additionally, you will play a pivotal role joining the dots between the social and PR teams, adding value by maximising campaign impact and visibility across multiple channels. This is a new role within the organisation and a chance for someone to establish and scale a new approach.

The job in brief:

Job Title - Brand Advocacy Manager

Working model - hybrid from UK

Team - you will join the Social Media team within the Marketing department.

Level - Professional

Location - London, UK

Contract - Permanent - full-time (EUR 36 h/week)

What your impact will be

Lead Content Creator Program:

1. Manage our influencer program, and foster long-term relationships with influencers.
2. Establish clear goals and objectives for the program, aligning with broader marketing and brand strategies.
3. Manage concept and creative reviews including approval of influencer content, including publishing timings.

Relationship Building and Community Management:

1. Build and maintain strong relationships with influencers, serving as the main point of contact.
2. Foster a sense of community among influencers and encourage collaboration and interaction.
3. Organise events and activities to strengthen relationships within the influencer community.

Campaign Planning and Coordination:

1. Encourage collaboration between social and PR, maximise the impact of not only our influencer activities but also our social activations and PR campaigns through a channel agnostic approach.
2. Collaborate with the marketing team to plan and execute influencer campaigns that align with our program's objectives.
3. Ensure influencer content is high-quality, engaging, and adheres to our brand guidelines.

Creative Briefing:

1. Create monthly creator briefs centred around our marketing calendar & objectives.
2. Provide feedback on content pitches and first drafts, to ensure alignment with our brand messaging & social strategy.

Affiliate Marketing:

1. Work closely with our Affiliate team to provide all influencers with bespoke codes.
2. Track and report on the performance of each code & make adjustments where necessary.

Program Performance and Improvement:

1. Monitor and evaluate the performance of the influencer program, using key metrics to assess success.
2. Provide regular reports to stakeholders and recommend adjustments to improve the program.

Industry Trends and Best Practices:

1. Stay updated on industry trends and best practices in influencer marketing and community management.
2. Implement innovative strategies to keep our influencer program relevant and effective.

Qualifications

Your expertise:

1. You have a proven track record of managing successful influencer programs.
2. Strong communication and interpersonal skills, with the ability to build lasting relationships.
3. Experience in community management and organising events.
4. Experience driving sales through influencer marketing.
5. Excellent organisational and project management skills.
6. Excellent knowledge of social media platforms and content trends.
7. Ability to speak French or German is a plus.

Additional Information

Perks of working with us:

How we work together:

1. An inclusive, friendly, and international environment (you’ll be working with colleagues from +10 countries and over 48 nationalities).
2. Shorter working week (36h as full time), with a half working day on Fridays.
3. Flexible start and end of the working day, with core hours from 10:00am to 4:00 pm.
4. Possibility to work from anywhere for a period of time per year defined according to local regulations.

How we learn together:

1. Fri-Yays: half a day on Friday morning with a no-meeting mandate and dedicated to deep work, personal growth, learning and training and/or focus time.
2. Professional and managerial skills development training paths, access to e-learning platforms such as O’reilly, Udemy, Coursera (depending on the department), and to our internal platform offering bespoke training content.

Other perks:

1. 2 paid days off per year for volunteering purposes.
2. Occasional social events to foster connections among colleagues.
3. Travel industry discounts and flash exclusive staff fares.
4. We support our employees through life's significant moments with leave options (e.g parental responsibilities, marriages, bereavements, relocations, etc.) in line with local laws.

Wish you were here? We do, too!

Selection process steps*:

1. HR interview (10-30 minutes).
2. 1st interview (Manager): soft skills + technical knowledge.
3. Business case.
4. 2nd interview (Manager + Director): Business case review.
5. Offer extended.

(*Please note the process can slightly vary. The recruiter in charge will share more details when setting up the interview.)

Our commitment to celebrate diversity and generate belonging:

At the heart of our culture is a commitment to inclusion across race, gender, age, sexual orientation, religion, gender identity or expression, and accessibility. We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here. We value different lived experiences and respect viewpoints, as we know unicity drives innovation. We want to make sure our people reflect the communities across the world we help travel.

Eligibility criteria:
By submitting your information and application, you confirm that you are legally authorised to work in the country of employment and that you do not require visa sponsorship to obtain employment visa status.