Social Media Advocacy Manager

Rathbone Brothers; London; On-site; GBP 40,000 - 80,000

Job description

Department: Marketing and Communications

Job Category: Professional / Managerial

Location: London, GB, EC2V 7QN

Date: 25 Mar 2025

Rathbones provides individual investment and wealth management services for private clients, charities, trustees and professional partners. We have been trusted for generations to manage and preserve our clients’ wealth.

Our tradition of investing and acting responsibly has been with us from the beginning and continues to lead us forward. Our ambition is to be recognised as the UK’s most responsible wealth manager.

We see it as our responsibility to invest for everyone’s tomorrow. That means doing the right thing for our clients and for others too. Keeping the future in mind when we make decisions today. Looking beyond the short term for the most sustainable outcome. This is how we build enduring value for our clients, make a wider contribution to society and create a lasting legacy. Thinking, acting and investing responsibly.

Job Title: Social Media Advocacy Manager

Department: Client Office

Location: London

Contract Type: Permanent

Reporting to: Mihnea Miculescu

The Role

As an experienced social media leader, you will define, own and develop the group’s social media advocacy efforts. You will be responsible for fostering advocacy among colleagues and other key audiences, driving engagement and inspiration to amplify a positive brand narrative.

Outcomes of the Role

• Define and activate a comprehensive social media advocacy strategy to increase positive engagement with our brand and help amplify a positive business and brand narrative.
• Plan for and deploy a modern and integrated mix of channels and content formats, but also lead on the strategic development of key social media brand channels, such as LinkedIn, by building and owning a strong content strategy, and leading on the governance around it.
• Build and nurture strong communities of engaged stakeholders, helping them become advocates and ambassadors for the brand.
• Lead on developing and delivering campaigns that support and amplify a range of initiatives from across the business.
• Enable advocates by delivering the end-to-end planning, curation and production of high-impact, shareable brand content for a variety of relevant social media platforms (including LinkedIn, Instagram and TikTok), and also by providing effective training and guidance.
• Help encourage social media advocacy from the top, including working, alongside our external communications team, with senior executives to build and grow their social media presence while championing the programme.
• Act as a trusted social media adviser to the business, supporting colleagues while nurturing and building relationships with all the relevant stakeholders.
• Operate social listening and community management tools to moderate, generate and champion community interactions from colleagues and prospective talent, across our spectrum of social media and employer review channels, liaising with internal teams as needed for subject matter expertise, helping to protect and nurture our brand reputation.
• Define, implement and oversee a rigorous planning, production, monitoring and measurement process for social media content operations.
• Oversee the reporting on social media advocacy activity on an ongoing basis, drawing insights wherever possible to improve the quality of our interactions and content.

Knowledge, Skills and Experience

• Experience in the Wealth and Asset Management industry, and more broadly in the Financial Services sector (this is an advantage, but is not required).
• Experience with deploying and running social media advocacy tools (this is an advantage, but is not required).
• Significant experience in social media strategy and activation, with proven success in driving colleague advocacy across social media platforms like LinkedIn, Instagram and TikTok.
• A strategic thinker with a solid understanding of how social media is meant to integrate with a company’s marketing and communications ecosystem, and how it needs to contribute to reputation management efforts.
• Tech-savvy and data-driven, with an ability to listen to the right things and then activate campaigns factoring in a wide range of channels and formats.
• A solid understanding of and experience in creative production principles, with an ability to visually express content with minimal creative team support.
• Remarkable storytelling, writing and presentation skills, with considerable experience in crafting compelling narratives.
• Meticulously organised, very attentive to detail and highly flexible with changing requirements.
• A proven ability to guide and influence senior stakeholders.
• Switched on, tuned into the world and always on the prowl for opportunities to drive engagement.

Life at Rathbones

We aim to become an employer of choice for the wealth management sector, to achieve this we are working hard to build a diverse, equal, and inclusive workplace that motivates, develops and embraces the strengths of all our colleagues. Being part of Rathbones means you will join a team of passionate professionals in a successful culture that cares for its people. At Rathbones, we provide meaningful work, opportunities, and a voice to all.

We are committed to building a team that is made up of diverse skills, experiences and abilities and encourage applications from all backgrounds. We welcome individuals who share our values – those that are passionate about client service, operate with the highest levels of integrity and have a strong results focus.