Digital Marketing Executive

Impact Food Group; Greater London; Hybrid; GBP 30,000 - 50,000

Job description

Role: Digital Marketing Executive
Salary: Competitive, Good Benefits & 10% Bonus
Location: Hybrid Three Days Office/Site-Based & Two Days WFH; includes regular travel to schools

At Impact Food Group, we are more than a school caterer. We are driven by creating a positive food culture and helping more students eat better food. Making a positive social impact is at the centre of our identity. We tirelessly learn, develop and make improvements in every way, every day.

Delivered by our distinct and industry-leading brands; Innovate, Cucina, and Chapter One, we cater for over 550,000 students, operating more than 600 schools with growth each year.

We are passionate about creating exciting and student-friendly food experiences, and we need a talented Digital Marketing Executive to help us drive engagement across our digital platforms.

Job Overview
We are looking for a creative and proactive Digital Marketing Executive to join our team. In this role, you will manage and develop content for our B2B and B2C digital channels, including our parent ordering app, hospitality ordering app, client portal, digital signage portal, social media platforms, and websites. Your efforts will help us to understand and engage with our stakeholders and ensure an exceptional digital experience across all platforms.

Role Responsibilities:

• Degree or equivalent desirable fields include but are not limited to marketing, digital media, communications, etc.
• Experience in digital marketing, content creation, and channel management.
• Proficient in creating engaging content, including copywriting, video production, photography, and graphic design.
• Experience with website CMS, email marketing platforms, push notifications, digital signage, and social media scheduling tools.
• Understanding of digital analytics and performance tracking (Google Analytics, social media insights, etc.).
• Knowledge of marketing integration with CRM systems desirable.
• Excellent written and verbal communication skills with the ability to tailor content for different audiences.
• Organised, able to manage multiple projects simultaneously, and comfortable working independently or as part of a team.
• A passion for digital marketing, food, and creating exciting experiences for users.

About You

Qualifications/Skills & Required Experience:

• Degree or equivalent desirable fields include but are not limited to marketing, digital media, communications, etc.
• Experience in digital marketing, content creation, and channel management.
• Proficient in creating engaging content, including copywriting, video production, photography, and graphic design.
• Experience with website CMS, email marketing platforms, push notifications, digital signage, and social media scheduling tools.
• Understanding of digital analytics and performance tracking (Google Analytics, social media insights, etc.).
• Knowledge of marketing integration with CRM systems desirable.
• Excellent written and verbal communication skills with the ability to tailor content for different audiences.
• Organised, able to manage multiple projects simultaneously, and comfortable working independently or as part of a team.
• A passion for digital marketing, food, and creating exciting experiences for users.

What We’d Love to Give You

• Competitive salary
• 25 days paid annual leave plus bank holidays.
• Company pension scheme.
• Access to our extensive online learning platform and development opportunities.
• An employee wellbeing platform.
• IFG rewards for high street discounts.
• Annual Summer Party with company awards.