Senior Digital Marketing Executive

UniAdmissions: The World's First Oxbridge Prep School; United Kingdom; Remote; GBP 30,000 - 45,000

Job description

Direct message the job poster from UniAdmissions: The World's First Oxbridge Prep School

About you:

Are you a dynamic, results-driven digital marketer with a passion for education and expertise in digital marketing? Exams Ninjas is looking for an outstanding Senior Digital Marketing Executive to lead the growth of Exams Ninja and its courses to 3x revenues through innovative digital marketing strategies. This role is perfect for someone who thrives on data-driven decision-making. If you have a diverse marketing skillset and love to apply your ideas to the real world and see the impact of your plans, this is the role for you!

At Exams Ninja, we are revolutionizing how students prepare for the world’s most competitive university admissions tests. We’re a fast-growing company and our mission is simple: to equip ambitious learners with the tools and knowledge to unlock their full potential. With a blend of expert-led resources and cutting-edge technology, we guide students on their journey to success through our online learning platforms.

What you’ll be doing:

In this critical role, you will take the helm of our marketing efforts, steering the Exams Ninja brand towards accelerated growth and visibility. Your responsibilities will include:

• Marketing Plan Execution: Craft and implement a comprehensive marketing plan to effectively promote the Exams Ninja brand and increase website traffic, with support from the Marketing Director.
• Build Awesome Conversion Funnels: Design and refine marketing funnels to boost registrations, convert free users to paid subscribers, and encourage existing users to explore additional services like courses and tutoring.
• Budget Management: You’ll be in control of a 5-figure marketing budget.
• Campaign Management: Create, execute, and monitor marketing campaigns, adjusting strategies based on performance data.
• Content Strategy: Generate innovative content marketing ideas and collaborate with the content team to bring these concepts to life.
• Analytics and Reporting: Develop dashboards to track key marketing metrics and user insights, providing regular reports to guide future marketing efforts.

The Skills & Experience you’ll need:

To thrive in this role at Exams Ninja, you should bring a robust set of skills and experiences that will drive our marketing strategies and enhance our brand presence. Specifically, we are looking for:

• Industry Experience: Minimum of 3 years working in the education sector with a focus on B2C SaaS products or online education, demonstrating a deep understanding of the unique challenges and opportunities in educational technology.
• Digital Marketing Expertise: At least 3 years of experience in digital marketing, with experience in: Email marketing, Paid advertising, Conversion rate optimisation.
• Analytical Thinking: Highly curious and experimental mindset geared towards a "test and learn" approach, essential for optimizing marketing strategies.
• Funnel Mastery: Strong grasp of marketing funnels and customer conversion strategies, from awareness to purchase.
• Proactivity: A self-starter attitude, known as a “doer” who can initiate and complete projects with minimal supervision. However, you will get support from our friendly team!
• Technical Skills: Proficiency with WordPress and an understanding of web design principles to oversee website updates and improvements.

At Exams Ninja, we're passionate about creating an exciting and rewarding workplace. Here's what makes being a part of our team special:

• Remote Freedom: Enjoy the flexibility of working from anywhere. We value results and trust you to meet your goals without the confines of a traditional office.
• Autonomy and Impact: Your ideas and initiatives will directly influence the development of our platform, offering you the chance to make a real difference.
• Training and Mentorship: We are committed to your professional growth. Exams Ninja invests in comprehensive training and mentorship programs to help you expand your skills and advance your career.

Don't Apply If:

• You lack creativity: This role requires developing engaging and innovative content marketing ideas for the team to bring to life. If brainstorming unique strategies and crafting impactful campaigns doesn't excite you, this position may not be the right fit.
• You shy away from technology: As a forward-thinking company, we leverage technology to enhance our educational services and internal operations. Proficiency with digital tools and an enthusiasm for embracing new tech is crucial in our fast-paced environment.
• You lack initiative: We value team members who are proactive, energetic, and driven to succeed. Our environment thrives on individuals who bring passion and dynamism to their roles, consistently seeking ways to improve and innovate.

Summary:

Pay:£30,000 - £45,000 per year (OTE) based on experience

• Company Pension Scheme
• 28 days of annual leave (increasing to 33 Days in 5 Year)
• Enhanced Paternity Leave - 6 weeks at 90%

Location: Remote (5 days from home) with one in-person team bonding & training day per month in Oxfordshire (lunch included!)

Job Type: Full-Time, 40 hours per week

Seniority level:

• Associate

Employment type:

• Full-time

Job function:

• Marketing
• Industries: Education Administration Programs and Education