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Digital Marketing Executive
Morgan McKinley
Greater London
Remote
GBP 30,000 - 50,000
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Job summary
An established industry player in the hospitality sector is seeking a Digital Marketing & Insights Executive to enhance their marketing efforts across multiple UK sites. This role involves analyzing data from various digital channels, providing actionable insights to improve campaign performance, and supporting email marketing initiatives. The ideal candidate will have a solid background in digital marketing, particularly with Google Analytics and Google Ads, and will play a crucial role in driving data-driven marketing strategies. Join a dynamic team that values innovation and customer insights to elevate marketing success.
Qualifications
- 2+ years in digital marketing with a focus on analytics and insights.
- Proven experience with Google Ads and web analytics.
Responsibilities
- Analyze market trends and provide actionable recommendations.
- Develop marketing scorecard reports and track key metrics.
- Support email marketing campaigns and monitor performance.
Skills
Digital Marketing
Data Analysis
Google Analytics
Google Ads
Email Marketing
Customer Insights
HTML
Tools
CRM Systems
Social Media Insights
Job description
This range is provided by Morgan McKinley. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
REMOTE WORKING - MUST BE BASED AROUND SURREY, HAMPSHIRE, BERKSHIRE AREA
We are working with a fantastic premium hospitality company who are looking for a Digital Marketing & Insights Executive to join a marketing team to support across multiple UK sites. It will include reviewing the analysis of data across paid media, website and email reporting on performance to make recommendations on future improvements from a variety of sources including Google Analytics.
- Look at market trends and customer insight from paid digital media activity and provide actionable recommendations to improve campaign performance and engagement.
- Interpret data from various digital channels using tools like Google Analytics, Google Ads, social media insights and CRM systems.
- Drive data driven customer insights and be the voice of the customer by gathering member and prospect feedback from surveys.
- Develop regular monthly marketing scorecard reports and track key metrics.
- Provide data driven insights to help with development of marketing strategies and elevate success of marketing campaigns.
- Support with email marketing campaigns.
- Monitor and report on the performance of email marketing campaigns.
- Support web agency where required to optimise and update website changes, form creation and create landing pages.
The suitable candidate will have 2 years experience in a digital marketing role and proven track record in analytics and insights specifically with Google ads and web analytics. Previous experience in prospect generation would be preferable and working knowledge of HTML. Google ads and analytics insights is a must. Must be a driver.
- Associate
- Full-time
- Marketing
- Industries: Hospitality
APPLY NOW!! Call Kelly on 01483 453555 or email your cv to khayman@morganmckinley.com
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