Digital Analyst

Rocking Zebra Milton Keynes; England; On-site; GBP 60,000 - 80,000

Job description

Digital Analyst

Are you a data-driven problem solver with a passion for digital marketing? We’re looking for a talented Digital Analyst to make a big impact for a scaling B2C client based in Wiltshire.

About the Role

As a Digital Analyst, you’ll play a crucial role in analysing data from platforms like Google Analytics, Meta, and paid advertising channels. Your insights will guide our strategies, drive optimization, and ensure we stay ahead in a competitive market.

What You'll Do

1. Google Analytics Expertise: Track website performance, user behavior, and conversion rates using GA4. Provide actionable insights to improve user experience and business outcomes.
2. Campaign Analysis: Dive deep into Meta and Google Ads campaigns to evaluate ROI, ad spend, and effectiveness. Work with cross-functional teams to link marketing activity to offline sales and develop tracking measures.
3. Data Visualization & Insights: Create dashboards and reports that turn data into stories, helping stakeholders make informed decisions.
4. Continuous Improvement: Keep us ahead of the curve by introducing tools and processes that enhance our understanding of digital performance.

What You Bring

1. Proficiency in tools like Google Analytics, Google Ads, Excel, and Google Tag Manager.
2. Analytical skills to interpret complex datasets and identify trends.
3. Experience with additional platforms such as YouTube Ads or offline conversion tracking is a plus.
4. Strong communication skills to translate data insights into clear recommendations.
5. Hands-on experience with tools like SQL, Python, or R is an advantage.

Why Join Us?

1. Competitive salary, bonus and benefits package.
2. A collaborative, innovative work environment that values your ideas.
3. Opportunities for professional development and career progression.

Be part of a team that thrives on data-driven decision-making and making an impact in the digital space.