Social Media and Digital Specialist

About the role

The Social Media and Digital Specialist is responsible for driving Pontoon’s online presence including social and digital content development, social media management, employee advocacy and lead generation efforts. This role will manage the day-to-day social media activities, supporting the achievement of defined marketing targets and objectives through inbound and outbound lead generation and qualification activities.

This role requires collaboration with cross-functional teams to help fuel Pontoon’s continued growth through strategic priorities. This role reports to the Digital Marketing Manager.

What you’ll be doing

• Activate essential demand and lead generation tactics across the marketing funnel, including content, organic social, paid social, podcasts, webinars, events, etc.
• Use marketing automation platform (Account Engagement) to build, track and optimize lead generation and lead nurturing programs.
• Design, execute and manage social marketing campaigns to engage and influence target markets and current clients.
• Be the end-to-end expert in our social media strategy and execution, including but not limited to audience targeting, tactical social planning, copywriting, and deployment.
• Collaborate with Sales to refine our ICPs, identify strategic accounts, analyzing and aligning with overall business goals and objectives.
• Conduct market research to better identify target audiences and how to attract them.
• Track, report, and analyze campaign performance and make recommendations for further improvement.
• Manage projects and timelines and all deliverables.
• Provide recommendations and/or assist with formulating, implementing and communicating related policies, procedures and best practices.
• Indirectly challenge, mentor and inspire team members to achieve business results.
• Participate in special projects and perform other duties as assigned.

About you

• Bachelor’s degree in business, marketing, or a related field and/or a minimum of 3 years of related social media and digital experience.
• Experience with SEO and PPC tools (Semrush, Google Ads).
• Video production support for internal and external activities.
• Marketing automation (Pardot, Hubspot, etc.) and Salesforce experience.
• Demonstrated success running and reporting on digital and social media marketing campaigns.
• Utilize tools, concepts, principles, and practices of researching and data collection and analysis.
• Understand lead generation metrics, including CTR, impressions, CPL, conversions, etc., related to digital marketing campaigns.
• Experience with analytics tools (Google Search Console, Google Analytics, Google Ads, etc.), understanding of how to track goals, report KPIs and their impact on the marketing strategy.

Why choose us?

It’s an exciting time to be part of our team. We’re proud to be a global thought-leader and care about doing the best job we can to ensure better futures for everyone. We do this by building our Future@Work strategy as a united team of 30,000+ colleagues with a collective spirit working in over 60 countries globally.

You’ll have the opportunity to grow across a variety of interesting jobs and careers over our extensive portfolio of global brands. We empower our colleagues to work in the smartest, most efficient ways to achieve total balance between the demands of their jobs and their lives. That’s why we give you the autonomy and support you need to work in the way that makes you most productive, agile, confident and insightful.

Putting people first, pioneering with a collective spirit and always advancing with a growth mindset - that’s what we stand for at the Adecco Group. Here, we are all individuals with a unique perspective on the world we live in. That’s what makes us stronger. Whoever you are and whatever your background, you can be yourself. So, we aim to build on the attributes that make you, you. We offer a range of world-class resources for upskilling and development, satisfying your curiosity while sharing skills, knowledge and expertise to grow together.

Make an impact where it matters most.

A journey to bring out the best in you

We believe that having an understanding of the hiring process helps you to prepare, feel, and be, at your best. As a global, multi-brand organisation with multiple different roles, our application process can vary.

On our career site, you will find some of the key steps you can expect to guide you along the way.

As one of the world’s largest employers, we believe in talent, not labels, and focus on the diverse and unique skills our people bring. We seek to foster a culture of belonging and purpose, an environment where everyone can thrive and feel engaged, and where difference is respected and valued. Our commitment to equity, equal opportunity, inclusion, and diversity is part of our broader commitment to respecting fundamental human rights across our value chain. The Adecco Group is proud to be an Equal Opportunity Employer.

Posting date: 20-02-2025