Creative Strategist - Paid Media

Aquent GmbH; London; Hybrid; GBP 35,000 - 55,000

Job description

Aquent is on the lookout for an experienced creative strategist in paid media to join an amazing company which curates bold, contemporary artwork, making it easy for art lovers to discover and collect unique prints from emerging artists. With a focus on high-quality design and creative expression, they bridge the gap between independent artists and modern interiors. To craft attention-grabbing, high-performing content for paid social campaigns. This role is all about big ideas, rapid execution, and a strong commercial mindset—turning audience insights into compelling creatives that drive sales.

Your Role

You’ll take ownership of the paid content strategy, ensuring ad scripts, videos, and visuals are optimized for maximum performance across Meta and TikTok.

What We’re Looking For

• A creative powerhouse who can generate multiple ad concepts in one session and thrives on testing new formats.
• A commercial thinker who understands what makes people stop scrolling, engage, and purchase.
• Strong instinct for performance—you don’t need to be buried in data, but you know when an ad is hitting the mark and why.
• Experience working with Meta and TikTok Ads, with a solid grasp of what performs best on each platform. Experience in Pinterest or Google is a plus.
• Comfortable in fast-paced, iterative environments where speed, creativity, and testing are key.
• Hands-on and resourceful—not afraid to shoot quick content ideas with an iPhone to test raw, fast-executed concepts.
• A deep research mindset—regularly exploring ad libraries, social platforms, and emerging trends to inspire future campaigns.

What You’ll Be Doing

• Develop and execute a content strategy focused on driving conversions.
• Lead ideation and creative direction, ensuring ad concepts align with best-performing strategies.
• Test, analyze, and refine creatives based on performance insights.
• Run creative sprints, rapidly developing new ideas and working with editors to bring them to life.
• Collaborate closely with performance marketers to optimize content based on sales trends.
• Stay ahead of the competition by benchmarking against top-performing ads and applying key learnings.
• Immerse yourself in social trends and ad performance data to fuel ongoing creative innovation.

Requirements

• Proven experience with Meta & TikTok Ads, with a strong understanding of how to optimize creatives for each platform.
• 2+ years in a performance-driven creative role (DTC brands, media agencies, or paid social teams preferred).
• Commercially focused—ideas should always be built with performance and conversions in mind, not just aesthetics.
• Strong intuition for ad performance—can assess results and tweak creatives accordingly (without needing advanced analytics skills).
• Basic editing knowledge (CapCut, Premiere, or Figma) to efficiently collaborate with editors.

Benefits

• Competitive salary based on experience.
• 25 days of holiday plus your birthday, a duvet day, and bank holidays.
• Hybrid working model (3 days per week in our Shoreditch office).
• Opportunities for professional growth and career development.
• A creative and supportive team environment.
• Employee discounts on art prints and frames.
• The chance to work with emerging artists and contribute to shaping the future of art discovery.

Client Description

This creative agency specializes in bold, unconventional advertising that challenges industry norms and captivates audiences. Focused on delivering high-impact campaigns, they blend strategy, design, and storytelling to create work that is both visually striking and commercially effective. With expertise in digital, print, and experiential marketing, they help brands stand out in crowded markets by pushing creative boundaries and embracing fresh, unexpected ideas. Their approach is rooted in cultural relevance, data-driven insights, and a passion for crafting campaigns that leave a lasting impression.

Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.