Category & Trade Marketing Manager

General Mills - Europe/Australasia; Uxbridge; Hybrid; GBP 40,000 - 80,000

Job description

Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.

What Your Role Is

The Category Trade Marketing Manager develops & leads the execution of the category agenda & shopper marketing plans at a local level as well as supporting some SRM initiatives. It is a dynamic and fast paced environment that you will be working in and you will have a positive, can-do approach.

You will work closely with market managers, the brand team & our distributor partners to drive distribution & visibility of our brands across key Northern European countries where we are emerging & establishing our products, for accelerated, long term growth. It is a diverse, fun team and a growth culture environment where you will have the opportunity to personally develop & be your best.

Key Responsibilities

• Category vision & strategy: adapt category vision/strategy maximizing local consumer/shopper insights according to the local trade scene.
• Portfolio & Assortment: Define & build the local assortment strategy identifying distribution opportunities & range gaps by market by leading Range Prioritisation planning. Track performance and action plan distribution course corrections & gap closures.
• Commercial Joint Business Plans: Co-ordinate and work with Market Managers & Distributors on the annual preparation of the commercial Joint Business Plans.
• In Store execution: Define & adapt the category point of purchase vision to develop best in class merchandising principles & grow the presence of our brands throughout the path to purchase. Develop POS toolkits for key market activations with selected distributors.
• Support Field Sales teams through target setting, sell in stories portfolio & merchandising guidance.
• Innovation Launches: Lead the target setting for distribution & ROS by working with brand teams, Market Managers & Finance to validate NPD initiatives for the local markets.
• SRM: Develop guidance on RSPs & promotions. Provide supporting arguments & insights to execute SRM plans in the markets. Enhance capabilities by co-ordinating distributor information on promotional planning to link in with our brand plans and improve the visibility of the promo plans.
• Developing Category Capabilities: Work with central analytics team to strengthen & develop Category capabilities through tools & reports giving general guidelines for the sales fundamentals (4P activation – Merchandising, Price Indexes, Range, Activation).
• Creating insights to drive action as well as analytics to understand the root causes of performance.

What You Will Bring To The Team

Qualifications

• University Degree in Business or related field.
• 3+ years of Category Management experience preferably with a multinational/FMCG company.
• Comfortable with uncertainty and hands-on approach.
• Vision and breadth of understanding of the overall business/commercial context and the role of Category Management.
• Strong analytical skills with an understanding of the principles of category management and experience of using Nielsen or similar insight tools.
• Able to work within a diverse team and be proactive to drive your agenda.
• Strong interpersonal, verbal and oral communication skills in English.
• Results orientation – committed to delivering outstanding results.
• Ambitious and proactive and willing to go the extra mile.

What’s in it for you?
Work with Heart - offers us flexibility that also requires partnership to ensure we regularly come together in person for those moments that help drive our business forward. Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays.
Wellbeing - We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.
Bonus - Our people are at the heart of what makes General Mills great, so when goals are reached, you'll be rewarded through our bonus scheme.

Health & Dental Insurances – All colleagues get the opportunity to join our insurances from day one.

Family & Carers Leave - Every family is unique. Our approach allows every family to have the opportunity to spend quality time-off to support them from the point of birth or adoption to care, with enhanced covers.

Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer-to-peer recognition and discount platforms, 2 extra days for volunteering work, and more...