Business Development Representative

Personify Health; Leeds; On-site; GBP 60,000 - 80,000

Job description

Overview

• Now is the time to join us!

We’re Personify Health. We’re the first and only personalized health platform company to bring health, wellbeing, and navigation solutions together. Helping businesses optimize investments in their members while empowering people to meaningfully engage with their health. At Personify Health, we believe in offering total rewards, flexible opportunities, and a diverse inclusive community, where every voice matters. Together, we’re shaping a healthier, more engaged future.

Responsibilities

Who are you?

The International Business Development Representative (BDR) is responsible for generating and qualifying leads to build the sales pipeline, supporting the Regional Sales Manager (RSM). This role involves a mix of inbound and outbound prospecting, account mapping, research, and initial client engagement. The BDR will nurture relationships, handle objections, and assist in moving prospects through the sales cycle. Success in this role requires strong communication, research skills, and the ability to understand and articulate business value.

In this role you will wear many hats, but your knowledge will be essential in the following:

Lead Generation and Qualification:

• Following up on inbound leads and campaign responders.
• Sourcing outbound leads through research and prospecting.
• Qualifying prospects based on established guidelines.
• Setting up meetings and demos for the RSM.

Sales Pipeline Management:

• Managing top-of-the-funnel sales activity.
• Creating and following up on target accounts.
• Strategising and executing outbound prospecting campaigns.
• Maintaining active prospect relationship management.

Research and Analysis:

• Account mapping and buyer group creation.
• Conducting research using online resources like LinkedIn Sales Nav, Lusha and 6Sense.
• Delivering initial prospect analysis to the RSM.

Collaboration and Communication:

• Working closely with the RSM and demand gen marketing.
• Coordinating with the RSM to keep Salesforce records updated.
• Helping with messaging and targeting with marketing teams.

Client Engagement:

• Conducting initial calls/meetings/demonstrations.
• Assisting in prospect follow-ups.
• Handling objections and building value.

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Qualifications

What you bring to the Personify Health Team:

In order to represent the best of what we have to offer you come to us with a multitude of positive attributes including:

• Bachelor’s degree in Business, Marketing, or Communications.
• Some experience in an inside sales role.
• Demonstrated history in exceeding performance goals and quotas.
• Experience selling enterprise products/services with a focus on value-based selling methodologies.
• Experience using Salesforce.com and Microsoft Office applications.

You also take pride in offering the following Core Skills, Competencies, and Characteristics:

• Understanding of B2B prospecting and sales best practices.
• Ability to identify customer needs and map business value.
• Experience with value-based selling methodologies.
• Ability to handle objections and build value.
• Results-oriented with strong business development acumen.
• Strong verbal and written communication skills.
• Outgoing, positive, and friendly demeanor.
• Ability to nurture relationships.
• Ability to work collaboratively with sales and marketing teams.
• Internet and research savvy using online resources like LinkedIn and 6Sense.
• Ability to conduct account mapping and buyer group creation.
• Ability to analyze business situations and develop plans.
• Ability to deliver first prospect (client and buyer) analysis.
• Experience using Salesforce.com.
• Proficiency in Microsoft Office applications.
• Ability to manage multiple simultaneous qualification and sales processes.
• Strong sense of pace and urgency.
• Proactive planning and coordination.
• Highly responsive and accountable.
• Willingness to accept and contribute new ideas and adapt to change.
• Demonstrates a strategic and thoughtful approach to targeting ideal prospects.
• Narrow “Say-Do” gap.

No candidate will meet every single desired qualification. If your experience looks a little different from what we’ve identified and you think you can bring value to the role, we’d love to learn more about you!

Personify Health is an equal opportunity organization and is committed to diversity, inclusion, equity, and social justice.

We strive to cultivate a work environment where differences are celebrated, and employees of all backgrounds are empowered to thrive. Personify Health is committed to driving Diversity, Equity, Inclusion and Belonging (DEIB) for all stakeholders: employees (at each organization level), members, clients and the communities in which we operate. Diversity is core to who we are and critical to our work in health and wellbeing.