Brand Manager jobs in United Arab Emirates
Regional Brand Manager
Talent Bridge HR Consultancy Dubai
Regional Brand Manager | Marketing & Brand Strategy Manager | Jobs in Dubai
Talent Bridge HR Consultancy Dubai
Regional Brand Manager
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Regional Brand Manager
Job summary
A leading HR consultancy in Dubai is seeking a Brand Manager to drive regional brand strategy across the MENA region. This role involves developing B2B and B2C brand initiatives, managing media relationships, and executing marketing events. The ideal candidate has over 5 years of experience in brand management, a bachelor's degree in a related field, and fluency in Mandarin. The position offers a competitive tax-free salary and opportunities for career development in a global technology organization.
Benefits
Qualifications
- 5+ years of experience in brand management or media industry within the MENA region.
- Fluency in Mandarin and strong English communication skills are mandatory.
- Familiarity with Middle Eastern media channels and social media platforms.
Responsibilities
- Develop and implement regional B2B and B2C brand strategies.
- Plan and execute exhibitions and industry events.
- Manage relationships with media and digital platforms.
- Optimize brand performance using analytics.
Skills
Education
Location: Dubai, United Arab Emirates
Industry: Technology / Artificial Intelligence / Consumer Electronics
Reports To: Senior Brand Manager – Middle East Region
Salary (tax-free): AED 200,000 – 410,000 per year
Our client is seeking a Brand Manager to lead and execute regional brand strategy across the Middle East and North Africa region. The role will be responsible for developing and implementing localised B2B and B2C brand initiatives, strengthening market visibility, and enhancing brand awareness across digital and offline channels. This position requires strong cross-cultural coordination, data-driven decision-making, and hands‑on execution within the technology sector.
- Develop and implement regional B2B and B2C brand strategies aligned with global positioning.
- Plan and execute exhibitions, industry summits, partner events, and brand activations across the MENA region.
- Lead content strategy, including press releases, advertising copy, and regional social media operations.
- Manage relationships with regional media, industry publications, and digital platforms to strengthen brand exposure.
- Optimise brand performance using traffic analysis, exposure metrics, and reputation tracking tools.
- Coordinate cross‑functionally with headquarters, regional teams, media partners, and KOLs to ensure strategic consistency.
- Strengthen LinkedIn, Facebook, and official website visibility within the Middle Eastern market.
- Balance short‑term market penetration initiatives with long‑term brand positioning objectives.
- Minimum 5 years experience in brand management or media industry within the MENA region.
- Bachelors degree or above in Marketing, Communications, Business, or related field.
- Fluency in Mandarin is mandatory; strong English communication skills required.
- Proven experience planning and executing exhibitions and industry events in the Middle East.
- Strong copywriting and localisation capabilities across digital and traditional media.
- Familiarity with Middle Eastern media channels, social media platforms, and content distribution strategies.
- Ability to independently develop regional B2B and B2C brand plans.
Willingness to travel across the Middle East and North Africa region.
Exposure to consumer electronics or technology industries is an advantage.
Competitive tax‑free annual salary of AED 200,000 – 410,000.
Benefits in accordance with UAE Labour Law.
Career development within a global AI‑driven technology organisation.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.