Senior Brand Manager -Luxury Watches

Senior Recruitment Executive @ Reed Recruitment Middle East

Reed Recruitment is currently looking for a Senior Brand Manager for one of the retail luxury groups in the UAE. Looking for someone with experience in luxury watches or jewellery.

The Job:

The primary role of the Senior Manager will be to manage a diverse portfolio of fashion watch brands, ensuring effective brand positioning, performance, and growth across multiple channels and markets.

Roles and Responsibilities:

• Brand Portfolio Management: Overseeing the assigned portfolio of brands, ensuring a deep understanding of the brands in their entirety and the retail business environment.
• Brand Principal Relationships: Managing relationships with brand principals comprehensively, including product, marketing, training, new launches, and more.
• Market Research & Strategy Development: Analyzing trends in both international and domestic markets, crafting strategies to stay ahead of competitors. Acting as the key point of contact for market intelligence in the watch industry.
• Sales Forecasting & Budgeting: Forecasting sales accurately and developing brand budgets to ensure business goals are met.
• Business Planning: Developing actionable business plans to achieve brand objectives and growth targets.
• Sales Target & Purchase Monitoring: Monitoring sales targets and purchases across multiple markets and channels for the assigned brand portfolio.
• Pricing Parity & Benchmarking: Ensuring pricing parity across all brand channels, continuously benchmarking against home markets to maintain competitiveness.
• Brand/Product Lifecycle Management: Managing the entire lifecycle of the brand/products, from product selection to sales and customer delivery.
• Order & Inventory Management: Overseeing the buying cycle and order placement, while effectively managing the Open-To-Buy (OTB) process. Ensuring proper inventory management, with attention to product availability, slow-moving items, and liquidation strategies.
• Store Planograms & Brand Placement: Developing and reviewing store planograms and brand placements, ensuring they align with brand standards and are evaluated regularly.
• Best Practices Implementation: Collaborating closely with brand principals to gain a deep understanding of global best practices and effectively adapt and implement them within the regional market.
• E-commerce Strategy: Leading the growth and development of the e-commerce business for the assigned brand portfolio.
• Brand boutiques: Identifying opportunities for enhancing client servicing and ensuring the effective operation and management of brand boutiques to deliver exceptional customer experiences.
• Travel retail business: Collaborating closely with the travel retail team to ensure the brand’s performance is maximized and business opportunities are fully optimized in the travel retail channel.
• Marketing Initiatives: Driving marketing initiatives for the assigned brands, collaborating closely with the in-house marketing team and the brand principals.
• Retail Store Visits: Conducting regular visits to retail stores to ensure proper brand visibility and adherence to merchandising guidelines.

Requirement:

• Bachelor’s or Master’s Degree in Business, Brand, Marketing Management, or a related field.
• 8-10 years of experience in Brand Management, Buying & Planning within the retail industry, preferably in watches or jewelry.
• Proven experience managing large brand portfolios and overseeing operational processes.
• Excellent communication and presentation skills (both verbal and written).
• Results-driven with a strong entrepreneurial mindset and a proactive approach to achieving goals.
• Dynamic, agile, and trend-savvy, with a deep understanding of current market trends and consumer preferences.
• Excellent interpersonal and networking skills, capable of building strong relationships with stakeholders.
• Proficient in MS Office, digital platforms, social media, online marketing, and related technologies.
• Strong understanding of consumer behavior and the ability to leverage insights for strategic decision-making.
• Advanced analytical skills with the ability to interpret data, understand consumer behavior, and develop actionable insights.