Marketing & Social Media Specialist

The Marketing & Social Media Specialist develops, manages, analyses and co-ordinates marketing activities and social media initiatives.

Overview: Develop, manage, analyze and co-ordinate marketing activities and social media initiatives and data to provide insights and recommendations that drive strategic decision-making, optimize campaign performance, improve brand awareness and company revenue. The role requires a combination of analytical skills, creative skills, traditional and digital marketing expertise and a deep understanding of social media platforms and trends.

Duties and Responsibilities:

• Develop and manage the company’s social media strategic plan to achieve maximum online exposure for the Park and its activities among the target markets.
• Develop, execute and monitor the digital strategy across all social media platforms.
• Manage and optimize social media channels, including content creation and community engagement.
• Assist with the implementation of social media advertising campaigns to increase brand awareness, engagement and conversations.
• Assist with the development of marketing strategies, marketing campaigns, plans and budgets.
• Assist with the development of new revenue-generating business opportunities at the park.
• Monitor social media conversations, trends and audience sentiments, responding promptly and appropriately.
• Provide regular analytics and evaluate KPIs on all social media campaigns.
• Monitor and track all online activity of the company’s competitors.
• Manage content and design of company’s website.
• Update all park promotional materials, kits and channels, including email marketing.
• Assist with the management of marketing related events at the park during operations.
• Prepare regular reports to communicate marketing and social media performance.
• Any other related duties within the marketing department.

Education and Experience

• 3 to 5 years working experience in the respective field.
• Bachelor’s degree in Marketing, Business Administration, Digital Marketing or related field.
• Proven experience in marketing, social media management or related roles.
• In-depth knowledge of digital marketing principles, including email marketing and social media advertising.
• Familiarity with social media platforms (eg Facebook, Instagram, Tik Tok, You-Tube) and social media management tools.
• Familiarity with branding and marketing principles and consumer behaviour.
• Graphic design and/or Photography or Video production skills or qualifications would be a valuable asset.

Skill requirements:

• Strong analytical skills with proficiency in data analysis and techniques.
• Strong communication skills and strategic thinking abilities.
• Strong interpersonal skills and customer-oriented behaviour.
• Ability to work effectively in a fast-paced collaborative environment, manage multiple tasks/projects and deadlines simultaneously.
• Creative thinker and designer
• Online expertise in all digital media sites
• Organized and good at multitasking
• Self-motivated
• Positive thinker

Other requirements:

• Must be able to interact well with all team members and guests/customers.
• Must maintain professionalism at all times.
• Must be able to work on weekends and public holidays as required