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A global manufacturing firm in Kedah is seeking a Senior Marketing Communication Executive to develop and execute PR strategies, create content, and manage marketing activities. The ideal candidate should have a Bachelor's Degree in a related field, at least 3 years of relevant experience, and strong communication skills in English, Mandarin, and Bahasa Malaysia. This role offers an opportunity to enhance brand reputation and engage in exciting marketing initiatives across the Asia Pacific region.
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Develop and execute comprehensive Press & Public Relations plans to align with yearly PR strategies and objectives.
Create compelling content and artwork to support PR efforts.
Monitor media coverage and actively engage with the press and public to enhance brand reputation.
Plan and set itineraries and schedules for PR activities.
Marketing & Promotions
Plan and develop effective marketing promotional materials, and ensure their sufficiency and effectiveness in the Asia Pacific region.
Execute approved industry trade shows, product launches, workshops, and conferences via prepared schedules and checklists.
Work closely with company counterparts to ensure seamless execution of all planned activities and arrangements.
Performance tracking
Execute, track and prepare timely reports to measure public relation efforts & performance, customer satisfaction as well as relevant market trends and competitor information.
Manage PR media and marketing vendor relationships, oversee day‑to‑day production, and ensure campaign budgets and set schedules are adhered to.
Job Requirements
Bachelor's Degree in Communications, Journalism, Public Relations, Marketing or related fields.
At least 3 years’ working experience in relevant fields especially in organizing tradeshows/conferences will be a definite advantage.
Media editorial experience and/ or experience in handling press conferences will be an added advantage.
Good oral and written communication skills in all 3 main local languages – English, Mandarin and Bahasa Malaysia.
Proficiency in Mandarin is essential as the role involves close collaboration with vendors and counterparts in China.
Determined individual with decent multitasking ability is preferred.
Company Background
KRAIBURG TPE (www.kraiburg-tpe.com) is a global manufacturer of thermoplastic elastomers. From its inception in 2001 as subsidiary of the historical KRAIBURG Group founded in 1947, KRAIBURG TPE has pioneered in TPE compounds, being the competence leader in this industry. The mission is to provide products that improve everyday life by offering safe, comfortable and more sustainable alternatives in plastics. With over 680 employees worldwide and production sites in Germany, the US, and Malaysia, the company offers a broad range of compounds for applications in the automotive, industrial, consumer, and for the strictly regulated medical sectors. The established THERMOLAST®, COPEC®, HIPEX®, and For Tec E® product lines are processed by injection molding or extrusion and provide numerous processing and product design advantages to manufacturers. KRAIBURG TPE features innovative capabilities as well as true global customer orientation, customized product solutions and reliable service. The company is certified to ISO 50001 at its headquarters in Germany and holds ISO 9001 and ISO 14001 certifications at all global sites.
Application Questions
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.