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Senior Marketing Communication Executive
Job summary
A leading recruitment agency is seeking a Senior Marketing Communication Executive in Seri Kembangan, Malaysia. The successful candidate will be responsible for developing and executing PR plans, creating marketing materials for the Asia Pacific region, and managing events. This role also involves tracking performance metrics and managing vendor relationships. Ideal candidates should have strong skills in PR, content creation, and event management, with an emphasis on achieving strategic marketing goals.
Qualifications
- Experience in developing PR strategies aligning with business goals.
- Strong skills in creating engaging content for diverse audiences.
- Ability to manage events and coordinate cross-functional teams.
Responsibilities
- Develop comprehensive PR plans in line with yearly objectives.
- Create effective marketing materials for the Asia Pacific region.
- Execute industry events and ensure seamless operations.
- Monitor and report on PR performance and market trends.
- Manage vendor relationships and oversee campaign budgets.
Skills
【Job Description】
- Develop and execute comprehensive Press & Public Relations plans to align with yearly PR strategies and objectives.
- Create compelling content and artwork to support PR efforts.
- Monitor media coverage and actively engage with the press and public to enhance brand reputation.
- Plan and set itineraries and schedules for PR activities.
- Plan and develop effective marketing promotional materials, and ensure their sufficiency and effectiveness in the Asia Pacific region.
- Execute approved industry trade shows, product launches, workshops, and conferences via prepared schedules and checklists.
- Work closely with company counterparts to ensure seamless execution of all planned activities and arrangements.
- Execute, track and prepare timely reports to measure public relation efforts & performance, customer satisfaction as well as relevant market trends and competitor information.
- Manage PR media and marketing vendor relationships, oversee day-to-day production, and ensure campaign budgets and set schedules are adhered to.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.