Website and Content Marketing Manager, Seller Marketing

The Seller Marketing team is responsible for driving seller acquisition to all categories available on the marketplace. We own both strategy and execution of marketing channels and programs. We are looking for a Website and Content Marketing Manager to drive demand and support growth of Amazon Marketplace in Mexico. This role will own our seller-facing websites and registration starting points.

You will design, build, and own the execution of the content and experimentation strategy for our websites, helping to drive registrations of new sellers on Amazon and increase program awareness. You will collaborate with the Performance Marketing Manager to build the experimentation strategy for Paid and Free acquisition channels (e.g., Paid Search/SEM, Free Search/SEO).

The ideal candidate will be highly collaborative, a self-starter, with strong customer focus and project management skills, used to working in a fast-paced, data-driven environment. The candidate has proven success in creating content, testing and launching new tactics, measuring results, and optimizing performance over time against a clear set of measurable targets.

Key job responsibilities

1. Designing and driving experiments to improve conversion across the website.
2. Owning content strategy and production for seller blog and newsletter.
3. Building deep understanding of the seller ecosystem by conducting surveys and UX research, with obsessive understanding of new opportunities.
4. Leading cross-functional marketing initiatives in partnership with key stakeholders.
5. Working with central product teams to drive technical improvements and new features roadmap for the website.
6. Managing a team of outsourced headcounts from India responsible for manual tasks.
7. Working closely with product, program, and business stakeholders to create and maintain website pages for programs, events, and educational content.

Minimum Requirements

1. 5+ years of professional non-internship marketing experience.
2. Experience using data and metrics to drive improvements.
3. Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
4. Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
5. Experience managing and measuring marketing performance in various channels.
6. Bachelor Degree.
7. English proficiency: Fluent (written and spoken).
8. Experience managing external partners to develop marketing programs.
9. Experience presenting ideas to various levels of an organization to gain support for initiatives.

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