Trade Marketing Manager - LATAM

Shape Retail Excellence as our Trade Marketing Manager LATAM!

Drive ZURU's Toys success in Mexico by leading impactful in-store campaigns, optimizing trade marketing strategies, and delivering top-notch retail execution. With your leadership, collaboration, and resourcefulness, you'll amplify ZURU's presence across the LATAM region.

ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations.

One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascal + Friends, NOOD, BONKERS, Gumi Yum Surprise and more.

Your Role

• As the Trade Marketing Manager, you will define and lead ZURU's trade marketing strategy in Mexico, ensuring alignment with the LATAM regional framework. You will focus on creating impactful in-store campaigns, managing merchandising operations, and driving excellence in retail execution. By collaborating across teams and with external partners, you will ensure that ZURU’s brand presence is optimized, enhancing consumer engagement and driving sales growth across all key accounts.

• Your leadership will be critical to delivering operational excellence, maintaining efficient resource use, and continuously improving ZURU’s position in the market.

How You Will Make An Impact

• Define strategy. You will be responsible to define the trade marketing execution strategy for the Mexican market aligned to the top priorities defined from the top management.
• Deliver Results: Implement trade marketing plans to strengthen ZURU’s in-store visibility and increase sales.
• Resource Optimization: Manage trade marketing budgets and resources effectively to maximize ROI.
• Collaboration Excellence: Build strong partnerships with sales, marketing, and external stakeholders to ensure seamless execution.
• Continuous Improvement: Innovate in-store initiatives and analyze competitor trends to identify growth opportunities.
• Innovation & Growth: Lead in-store innovation and monitor competitive activities to identify opportunities for growth and improvement.

Core Roles And Responsibilities

• Lead and train merchandising teams/agencies to maintain ZURU’s brand standards and ensure consistent execution at retail.
• Develop and implement annual trade marketing plans, including in-store activations, POS displays, and promotional campaigns.
• Monitor trade marketing KPIs (e.g., sell-through rates, visibility) and optimize strategies based on performance analysis.
• Manage trade materials (POP displays, samples) and oversee showroom operations in Mexico.
• Align trade marketing activities with sales, marketing, and operations teams to meet business goals.
• Collaborate with LATAM marketing teams to ensure brand consistency across channels.
• Optimize budgets and coordinate with vendors to deliver cost-effective, high-quality initiatives.
• Analyze competitor activities and market trends to refine in-store strategies and enhance consumer engagement.
• Maintain accurate records of trade marketing materials, activities, and inventory.

Skills & Experience Required

• Experience: 5+ years in Trade Marketing, Merchandising Management, or a similar role, preferably within the toy industry or other seasonal category.
• Merchandising Expertise: Demonstrated ability to manage and lead merchandising teams/agencies effectively.
• Technical Proficiency: Strong Excel and PowerPoint skills; experience with SAP or similar systems is a plus.
• Language Skills: Fluency in English and Spanish is essential.
• Project Management: Proven ability to manage multiple trade marketing and merchandising projects, budgets, and deadlines effectively.
• Collaboration Skills: Strong cross-functional collaboration experience, with the ability to work seamlessly between marketing, sales, and external teams.
• Creative Problem Solving: Capable of identifying challenges and developing innovative solutions to address them.

LIFE@ZURU

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.

We recognise that ZURU’s success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools.

ZURU – Tomorrow Reimagined

ZURU.com

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