Trade Marketing Manager

Location: Mexico, City LI#Hybrid

Responsible for leading and executing point-of-sale marketing strategies to maximize sales and ensure alignment with brand policies and business objectives. Serve as the liaison between marketing strategies and point-of-sale operations, ensuring that campaigns are effective and aligned with the company's business objectives.

About the Role

Major Accountabilities

1. Development of Commercial Strategies with the Private Access Manager
2. Creation and execution of the annual trade marketing plan
3. Co-design and implement trade marketing strategies to maximize sales impact
4. Alignment of marketing strategies across points of sale, ensuring full coordination with brand policies and commercial objectives
5. Market and Competitor Analysis:
1. Conduct market research and audit analysis to identify opportunities and trends
2. Conduct audit analysis such as IQVIA and Close-Up to identify growth opportunities and trends. Sell-in and Sell-out Analysis
3. Evaluate the effectiveness of implemented strategies, making adjustments based on the results obtained
6. Cross-Functional Cooperation:
1. Collaborate with sales, marketing, finance, and compliance teams to ensure effective implementation of strategies
2. Manage budgets and resources for trade marketing activities
3. Ensure a positive return on investment (ROI) and sales growth
4. Sales growth for each brand vs. PY driven by a sound investment strategy.
5. Plan and coordinate in-store activities.
6. Oversee the implementation of product strategies.
7. Train sales staff and monitor the performance of point-of-sale activities.
8. Monitor and evaluate the performance of point-of-sale activities, making necessary adjustments to optimize results.

Soft Skills:

1. Strategic Thinking.
2. Innovation and Creativity.
3. Strong analytical skills.

Experience Requirements:

1. Bachelor's degree in marketing, Business Administration, or a related field.
2. Experience in trade marketing or commercial marketing roles.
3. Proven experience developing and executing marketing plans.
4. In-depth knowledge of market analysis and auditing tools such as IQVIA and Close Up.
5. Experience in budget management and financial analysis.
6. Ability to work in cross-functional teams and collaborate with different departments.

Commitment to Diversity and Inclusion
Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.