Sr Marketing Operations Manager, AWS Channel Excellence

As the Marketing Operations Manager you will work within the Customer Channels Excellence Team (CE) organization with a specific focus on supporting our global marketing community of 1K+ marketers specifically with Marketo email automation software and other API integrations. The Manager works globally with partner teams with a focus on on-Amazon channels. You will ensure that the most relevant messages are being surfaced, at the right time, to the right customers. Through your rapid test and learn approach, you will work to refine targeting, metrics, and ongoing strategies. We are seeking a highly curious, passionate, and data-driven individual who can dive deep to optimize performance and solve problems for stakeholders across all regions, while creating bar-raising support experiences. This role demands a motivated self-starter who’s able – and wants to – operate in a lean, fast-paced organization that scales quickly. The ideal candidate possesses an in-depth knowledge of marketing automation (e.g., Marketo) processes and technology, and can identify areas of needed improvement and automation to remove marketer pain points and raise the bar on email excellence. You will be expected to be an active voice in our leadership discussions as we make decisions on our priorities and goal-tracking based on marketers needs and analyses that you have conceived and created.

Key job responsibilities

Job Scope
Responsible for managing the processes, technology, and data that powers the AWS marketing email function, contributing to the organization's marketing success. This role involves overseeing and managing Marketo and its primary integrations while continuously evaluating opportunities for implementing new marketing technologies to enhance efficiency and optimize our tech stack. They will play a crucial role in ensuring data integrity and accuracy within Marketo databases. Collaborating closely with marketing teams, they will work to optimize campaign and system performance. Their expertise will help identify areas for streamlining marketing and operational processes, ultimately enhancing operational efficiency. Implementing best practices and standardizing processes across the marketing organization will be another key aspect of their responsibilities. Additionally, they will actively support our SIM troubleshooting queue, assisting in driving key metrics for operational excellence, such as MTTR (Mean Time to Resolution), burn rate, and other relevant performance indicators.

Minimum Requirements

1. 7+ years of professional non-internship marketing experience
2. Experience with Marketo, or similar email platforms
3. Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
4. Experience communicating results to senior leadership
5. Excellent interpersonal and customer-facing skills with the ability to discuss complex technical issues with both technical and non-technical teams
6. Able to communicate effectively in English, within technical and business settings
7. Experience presenting metrics and progress to goal to senior leadership
8. Experience using data and metrics to measure impact and determine improvements
9. The ability to convey information clearly, engage participants, and adapt communication to various learning styles

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