Sr Marketing Automation Specialist

Innovate to solve the world's most important challenges

Sr Marketing Automation Specialist

Reporting to the Director of Marketing Operations, the Global Marketing Automation Specialist oversees the alignment, implementation, and advancement of Marketing Automation best practices across Honeywell Building Automation (BA). This role works as part of our Center of Excellence (COE) to help business units grow their understanding and usage of Marketing Automation, while providing a central framework to help improve our lead generation and efficiency as an organization. This role will also be responsible for helping to establish a solid foundation of operational programs across Marketo and Salesforce.com to ensure data and leads are flowing accurately.

Responsibilities include:

1. Managing our Marketo instance structure
2. Leading any strategic Marketo related projects
3. Being a go-to Marketo expert for the business
4. Optimizing program execution by implementing efficiencies such as templates
5. Implementing more complex functionality for nurture campaigns
6. Optimizing our usage of forms
7. Iterating on our lead scoring framework
8. Developing KPI’s to show our growth and improvement
9. Being a primary contact for any issues that arise in the system

The ideal candidate will have a roll up your sleeves mentality and extensive hands-on experience with Marketing Automation and CRM systems. Marketo experience is a must and Salesforce.com experience is strongly preferred.

KEY RESPONSIBILITIES

1. Develop and execute marketing campaigns using the Marketo platform
2. Optimize lead generation and nurturing processes to drive high-quality leads
3. Collaborate with cross-functional teams to align marketing strategies with business objectives
4. Analyze campaign performance and provide insights for continuous improvement
5. Stay up-to-date with industry trends and best practices in digital marketing
6. Lead key projects to improve the Marketing Automation functionality available to the Customer Marketing team, improve our lead management process and automation, and simplify and scale current systems
7. Facilitate strategic Marketo projects including integrations, audits, form structure, email send process, nurture campaign development, data normalization, compliance, subscription management, lead scoring, etc.
8. Drive global Marketing Automation standards and best practices across the organization, working with marketing teams in different businesses and regions
9. Maintain all operational programs and ensure that all programs and processes in Marketo are compliant with current data privacy regulations such as GDPR, CANSPAM, CCPA, etc.
10. Facilitate the transformation from one-off campaigns to an ecosystem of automated nurture campaigns for our Customer Marketing and e-commerce teams
11. Assist with email execution by maintaining an efficient request process, managing our agency partners, and QAing important programs
12. Demonstrate business impact of Marketing Automation activities such as an increase in leads, improved email performance or better form conversion
13. Diagnose issues with the Marketing Automation process in Marketo and develop effective solutions

YOU MUST HAVE

• Proven experience of at least 3+ years in Marketo platform management
• Marketo Certified Expert or Professional
• Strong knowledge of digital marketing strategies and best practices
• Proficiency in marketing automation platforms and CRM systems
• Excellent analytical and problem-solving skills

• Advanced English

WE VALUE

• Bachelor's degree
• Experience using Salesforce.com
• Ability to manage multiple projects across a complex organization
• Understanding of GDPR, CANSPAM, CCPA and other global data privacy and email regulations
• Experience developing Marketing Automation programs at an enterprise level
• Strong communication and presentation skills; able to lead and drive complex projects between IT and Sales/Marketing
• Ability to work in cross-functional teams across a geographically dispersed organization

Additional Information

• JOB ID: HRD260489
• Category: Marketing
• Location: Av. Salvador Nava Martinez 3125, San Luis Potosi, SAN LUIS POTOSI, 78260, Mexico
• Exempt