Spanish Digital Media Buyer

Facebook Media Buyer Specialist for Lead Generation

Fully Remote

Company Overview:
At PLG, we're dedicated to driving growth and success for our clients through innovative digital marketing strategies. As a forward-thinking company, we understand the power of digital advertising to reach target audiences effectively. We're currently seeking a talented Facebook Media Buyer Specialist with a focus on lead generation and pay-per-call campaigns to join our dynamic team. If you're passionate about Meta ads and have a knack for optimizing digital marketing efforts, we want you on our team.

As our Facebook Media Buyer Specialist, you will play a critical role in managing and executing our clients' Facebook advertising campaigns with a primary focus on lead generation and pay-per-call strategies. You'll be responsible for creating compelling ad campaigns, setting up and managing Facebook pages and pixels, testing various landing pages, and continuously optimizing for better results. Your goal will be to maximize ROI and drive success for our clients through strategic media buying and creative testing.

Responsibilities:

1. Develop, launch, and manage Facebook ad campaigns with a focus on lead generation and pay-per-call strategies.
2. Create and manage Facebook pages and pixels to track conversions and optimize campaigns.
3. Design and test various landing pages to improve conversion rates and overall campaign performance.
4. Analyze campaign data and adjust strategies to increase efficiency and effectiveness.
5. Stay up-to-date with the latest Facebook advertising trends and best practices to ensure competitive edge.
6. Collaborate with the marketing team to align advertising strategies with broader campaign goals.
7. Provide regular reports on campaign performance, insights, and optimization efforts.

Requirements:

1. Proven experience as a Facebook Media Buyer or similar role in digital marketing with a focus on lead generation.
2. Strong understanding of Facebook advertising platform, ad types, and best practices for lead generation and pay-per-call campaigns.
3. Proficiency in creating and managing Facebook pages and pixels.
4. Experience in A/B testing, analyzing campaign data, and making data-driven decisions.
5. Creative thinking with attention to detail in campaign setup and optimization.
6. Excellent communication and collaboration skills.
7. Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.

Job Types: Full-time, Contract

Pay: $35,000.00 - $60,000.00 per month

Work Location: Remote