Senior Specialist - Business Analysis

Business Analyst

Role Details

• The analyst will support media mix modeling and media optimization initiatives. The position requires the ability to translate data into actionable insights and clear recommendations using both media mix modeling and media attribution tools. The analyst will work closely with the marketing and media activation teams to optimize media impact and maximize ROI. The ability to interpret data and provide relevant context to explain marketing performance will be key to success in this role. Strong communication skills, attention to detail, and a passion for media, with prior experience or coursework in marketing efficiency and measurement.

Your Day-to-Day

1. Analyze marketing and attribution data to quantify return on marketing investment and optimize budget allocation across channels and partners utilizing media mix model cross-platform analyses and experimentation outputs.
2. Provide insights to marketing and media activation teams to inform strategic marketing decisions and implement budget recommendations and optimizations.
3. Create and maintain reporting and dashboards for internal marketing teams and external agencies.
4. Partner closely with internal data science teams and external partners to enhance and optimize the media mix to increase relevance and actionability of the results.
5. Improve and strengthen marketing data pipelines with data engineering teams.
6. Support ad hoc analysis to provide deeper and more granular insights on media performance.
7. Additional other duties and responsibilities as assigned.

Qualifications

You Have

• BABS 2 years experience in digital marketing and analytics web analytics online media industry.
• Proficient in SQL with a thorough understanding of data and systems infrastructures experience extracting data from databases using SQL.
• Experience or coursework in media measurement including web native app video measurement technology and standards.
• Proficient with analytical tools and languages supporting data analysis reporting and visualization Excel Microsoft Office Google Collaborative Apps Docs Sheets Slides Tableau R Python.
• Strong detail orientation with a penchant for data accuracy and good grammar.

You might also have

• Strong mathematics statistics background.
• Strong solutions-oriented and critical thinking mindset.
• Experience using Google Cloud Platform BigQuery.
• Experience translating requirements into actionable instructions and documentation.