Senior Marketing Manager, Portfolio of the Future (PepsiCo Foods) – LATAM

Overview

We Are PepsiCo

Join PepsiCo and Dare for Better! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.

Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.

Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

Know more: PepsiCoJobs

Join PepsiCo, dare for better.

Responsibilities

The Opportunity

The Senior Manager, Portfolio of the Future is responsible for identifying and shaping new innovation opportunities (focused on Horizons 2 and 3) within the foods category for the PepsiCo LATAM region. This includes leading the ideation process, securing strategic approval in a senior innovation council, validating concepts with consumers and target markets, and subsequently handing off viable projects to the commercialization and local marketing teams for execution through a formal Stage Gate process. This role ensures alignment with global category and sector strategies while also scanning for opportunities in emerging or adjacent categories to drive increased net revenue and shape the future of the company.

Your Impact

As Senior Manager, Portfolio of the Future (PepsiCo Foods) – LATAM your scope would consist of:

1. Ideation & Strategic Approval
   • Own the Ideation Pipeline: Lead brainstorming sessions, consumer trend analyses, and market explorations to generate forward-looking product ideas and business models.
   • Strategic Review & Approval: Present innovation concepts to a senior innovation council for validation and prioritization, ensuring alignment with both global and sector objectives.
   • Future-Proof Concepts: Validate ideas against evolving consumer behaviors, market trends, and technological advancements to ensure long-term relevance.
2. Alignment with Global & Sector Strategy
   • Strategic Roadmapping: Translate global category and sector business objectives into a cohesive innovation roadmap specifically adapted to LATAM market dynamics.
   • New Category Exploration: Identify untapped category opportunities and propose strategic expansions or disruptive innovations that drive incremental net revenue per project.
3. Handover to Commercialization
   • Stage Gate Coordination: Once projects are approved, work closely with R&D, Supply Chain, and local Marketing teams to hand over concepts into a formal Stage Gate process for detailed development.
   • Cross-Functional Collaboration: Ensure all stakeholders—Insights, Operations, Finance—are fully briefed on project scope, objectives, and timelines.
4. Continuous Improvement & Feedback Loop
   • Insightful Handover: Provide comprehensive documentation and key learnings to Marketing and Commercialization teams for each new concept.
   • Feedback Integration: While post-launch evaluation is managed by the Commercialization teams, collaborate with them to capture insights and performance data. Use these findings to refine future ideation processes, driving a cycle of constant enhancement and innovation.

Qualifications

¿Who Are We Looking For?

• Education: Bachelor’s degree in Business, Marketing, Engineering, or a related field; MBA or Master’s degree preferred.
• Experience: 8–10+ years in product innovation, marketing, or category management in FMCG (food industry exposure preferred).
• Track record of leading successful cross-functional ideation and innovation initiatives.
• Regional Knowledge: In-depth understanding of LATAM’s consumer markets and cultural nuances.
• Languages: Proficiency in English and Spanish; Portuguese a plus.

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

• Opportunities to learn and develop every day through a wide range of programs.
• Internal digital platforms that promote self-learning.
• Development programs according to Leadership skills.
• Specialized training according to the role.
• Learning experiences with internal and external providers.
• We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
• Financial wellness programs that will help you reach your goals in all stages of life.
• A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
• And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.