Senior Market Research Analyst

We are looking for a highly experiencedSenior Market Research Analystto lead and manage strategic market research projects in collaboration with our Sales and Data Science teams. In this role, you will be responsible for ensuring the delivery of accurate, high-quality data, while also providing valuable insights to support key decision-making.

Responsibilities:

• Design, program, and oversee complex questionnaires based on predefined formats, adapting them to the project needs.
• Validate and ensure the accuracy of surveys, meeting rigorous quality criteria.
• Coordinate data collection through online panels and other specialized sources.
• Conduct in-depth data analysis, including cleaning, coding, and weighting to ensure data quality.
• Prepare detailed reports, both standard and customized, offering strategic recommendations.
• Manage and optimize project budgets and costs.
• Foster proactive and fluid communication with clients and internal teams, acting as a key point of contact.
• Lead and coordinate multidisciplinary teams for the efficient execution of data analysis.
• Monitor market trends and develop data-driven strategies to improve our clients’ positioning.

Requirements:

• Bachelor's degree in Sociology, Marketing, Business Administration, Economics, or related fields (postgraduate degree desirable).
• At least 3 years of experience in market research, including project leadership and team management.
• Advanced knowledge of quantitative and qualitative market research methodologies.
• Strong experience with analytical tools such as Excel (advanced level), SPSS, and other data analysis software.
• Exceptional numerical analysis skills and the ability to interpret complex data.
• Proven ability to work in a dynamic environment, with strong leadership skills and the ability to manage multiple projects simultaneously.
• Advanced English(mandatory/non-negotiable).
• Excellent communication skills, results-oriented, and with a strategic focus.

Benefits:

• Competitive salary based on experience and level of responsibility.
• Flexible and dynamic work environment, focused on innovation.
• Benefits above the legal requirements.
• Hybrid work model: Living in Cancún, Q. Roo is essential.
• Opportunities for growth and professional development in an international company.
• Access to continuous training and development programs.
• Possibility of an indefinite contract.

Join Syno International and take your career to the next level!

Job Type: Full-time

Pay: $15,000.00 - $19,000.00 MXN per month

Experience:

• Market research & project management: 3 years (Required)

Language:

• Fluent English (Required)

Work Location: In person