Senior Director, Global Marketing & C&CL Consumption & Purchase Protocols Intelligence Services

Location(s): United States of America

City/Cities: Atlanta

Travel Required:

Relocation Provided: Yes

Job Posting End Date: April 18, 2025

Shift:

Job Description Summary:

The Coca-Cola Company is in the journey of transforming its approach and capabilities as it relates to global Marketing and Customer & Commercial Leadership data intelligence. As part of this, we are transforming our marketing and C&CL data research, measurement, and partnerships approach to be more connected and human centric, enabling distinctive, competitively advantaged insights and analytics driven research methodologies, protocols, and diagnostics.

Modernized, consumption and shopping integrated, and scalable measurement, and thought leading agency partnership delivery and operational excellence are at the heart of this transformation.

The Senior Director Global Marketing & C&CL Consumption & Purchase Protocols Intelligence Services will inspire and lead a team of research and protocols experts in developing and building competitively advantaged measurement for the future integrating consumption and purchase to drive consistent comparability via modernized holistic measurement protocol and diagnostic design, development, and operational delivery excellence across the Coca-Cola system. This position will also be a key leadership team member of the Global Marketing & C&CL Consumption & Purchase Protocols Intelligence Services organization and will play a key partnership role cross-functionally with both the networked Human Insights function centrally and with the OUs and the Commercial and Customer function.

What You'll Do for Us:

• Lead and steward cross-network teams on large-scale consumer and shopper marketing data research measurement globally scaled tracking programs across consumer, shopper, commercial and customer inclusive of operational implementation.
• Partner cross-functionally with a community of data, research, analytic and human insights experts and network teammates in development of the transformation agenda for our connected consumer and shopper marketing data strategic approach.
• Lead awareness, training, capability building and adoption across enterprise to drive greater data fluency in both our consumption and shopper business, understanding end user satisfaction of scaled, integrated and comparable measurement protocols and systems.
• Drive identification of industry-thought leading consumer and shopper data intelligence partnerships, capabilities, and modernized approaches across category, brand, commercial, omni-channel, and customer data ecosystem.
• Lead the external agency partnership identification, selection, planning and value delivery approach across thought leading research marketing agencies and data suppliers.
• Identify, curate and test future back industry leading, technology enabled, consumption and purchase integrated protocols and data capabilities in close collaboration with the Director of the Digital Measurement vertical.
• Anticipate business needs across marketing categories, integrated marketing, human insights and C&CL communities to deliver consumer marketing data intelligence solutions and services to drive actionable data to inform business decisions.
• Drive transparent discussions on improvements forward for increased efficiency and effectiveness of our consumption and Purchase Integrated tracking methodologies.
• Unlock effective cross-network collaboration and integrated work delivery across partnering functions and business partners.
• Lead, develop and inspire a team of functional experts, model a culture of continuous improvement, personal accountability, engagement and comfort with the rapid speed of change both internally and externally to drive transformational impact.

Qualifications & Requirements:

• Must have depth of understanding and depth of expertise across various consumer and shopper research and measurement methodological approaches and survey design techniques. Understanding both consumer and shopper tracking research a must.
• Must have the Vision and execution experience to blend creativity with analytics and strategic vision.
• Must understand how to integrate and connect multiple, disaggregated data sets and insights across consumption and purchase into a compelling integrated insight generation measurement system.
• Category, Brand, Consumer, Shopper, Commercial, Omni-Channel expertise will be a strong advantage.
• Cross Functional Relationships: Knowledge of and ability to articulate to senior management the benefits of supporting cross-functional objectives to achieve the business plan.
• Ability to develop diverse company network partnerships to leverage "best in class" knowledge, approaches, and processes.
• Ability to define, evaluate and ensure that external partner performance meets or exceeds performance standards and adheres to overall company policies and procedures.
• Must be able to lead by example inspiring, leading and unlocking internal and external teammates strategically and operationally to drive systemic business impact.
• Consistently model critical leadership behaviours of being the role model, setting the agenda and helping associates and partner agencies be their best selves to engage, inspire and unlock next level of leadership across the team.

Related Work Experience:

• Minimum of +15 years of research experience on both consumer and shopper research.
• Research agency experience for at least 5 years on consumer tracking and shopper /HHP management a definite advantage.
• Must have experience working across teams and geographies in a complex, global environment leading or leveraging teams of internal and external resources.
• Expertise in research methodology protocols and diagnostic design and implementation across developed and developing markets.
• Worked in roles that have developed both strategic and operations capability with both a short and longer-term view.
• Enjoys the challenge of driving adoption for new transformational solutions, approaches, and services by leading change throughout the organization and influencing global end users and stakeholders for adoption.

Education Requirements:

• Bachelor's Degree required; MBA or Advanced Degree preferred.

What We Can Do For You:

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Fanta & Sprite.
• Expansive Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants.

Skills:

Pay Range: $189,000 - $217,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage: 30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.