Senior Business System Analyst - Sales

About the Role:

NXP Semiconductors seeks a highly experienced and results-oriented Senior System Business Analyst to join our Sales Operations team to play a lead role in an exciting cutting-edge Salesforce project. This role will be instrumental in optimizing our sales processes and maximize design win revenue by leveraging AI/ML technologies integrated with the Salesforce platform. The ideal candidate will have a deep understanding of the semiconductor industry, particularly Sales, Marketing, and/or Supply Chain operations, knowledge of AI/ML and GenAI, along with extensive experience in Salesforce Sales Cloud, project management, and user enablement.

Responsibilities:

1. Perform project management tasks; communicate the current state of the project, track the progress towards objectives and implement KPIs.
2. Help manage the product backlog, prioritizing user stories and ensuring alignment with business objectives.
3. Mentor fellow staff members and provide direction to drive project success.
4. Collaborate with Sales, Marketing, IT, Salesforce, and data science teams to understand business needs and translate them into functional requirements.
5. Implement Salesforce processes to recommend cross-sell products, next-product-to-buy, basket analysis, Sales guides, etc.
6. Leverage AI and GenAI solutions such as Salesforce Einstein, Agentforce, AWS, and/or Microsoft copilot as applicable.
7. Produce training materials and documentation for Salesforce users.
8. Develop visualizations and reports.
9. Analyze sales data to identify cross-selling opportunities, trends, and patterns.
10. Stay up-to-date on industry best practices and emerging technologies related to AI, data analytics, and CRM.
11. Create "as-is" and "to-be" process maps to visualize current and future state processes related to cross-selling.
12. Translate business requirements into clear and concise user stories for the development team.
13. Elicit, analyze, document, and prioritize business requirements related to customer data, sales processes, and reporting needs.
14. Conduct user acceptance testing (UAT) to validate system functionality and ensure alignment with business requirements.
15. Work closely with Salesforce developers and IT resources throughout the software development lifecycle, from sprint planning to testing and deployment.

Qualifications:

1. Bachelor's degree or higher in Computer Science, Information Systems, Business Administration, or a related business field.
2. 8+ years of experience as a System Business Analyst, with a proven track record of successfully delivering complex IT projects.
3. Understanding of AI/ML and GenAI solutions and how they can be applied to improve cross-selling, such as product recommendation engines or predictive analytics.
4. Good understanding of the semiconductor design win sales cycle, semiconductor products, and customers' roles in the value chain.
5. Experience working on projects related to cross-selling or upselling strategies, and recommendation engines, preferably within a CRM environment.
6. Proven ability to elicit and document complex business requirements.
7. Deep knowledge of Salesforce Sales or Service Cloud and implementations to track cross-sell opportunities effectively.
8. Deep understanding of data analysis techniques and tools (e.g., SQL, Excel, data visualization tools).
9. Experience with Agile methodologies is a plus.
10. Salesforce or AI/GenAI certification is highly desirable.
11. Programming skills are a strong plus.