Sales Development Representative, Team Lead

Company Description

Since 1998, Shiji has evolved from being the premier network system supplier in China to becoming a multi-national technology company providing software solutions and services for enterprise companies in the hospitality, food services, retail, and entertainment industries. With 70+ offices worldwide and 4,000+ employees, and Shiji Americas launching in 2016, we are growing by leaps and bounds.

Come join us and be a part of a dynamic global organization where together we can revolutionize the hospitality software market!

Job Description

The Sales Development Representative (SDR), Team Lead will oversee and manage the Sales Development Representatives (SDRs) team to achieve performance targets and drive consistent growth across Mexico and the U.S. This role will lead both inbound and outbound lead-generation efforts while focusing on team development and enhancing SDR capabilities. The SDR Team Lead will collaborate closely with key stakeholders and internal teams to align with and achieve strategic business goals.

What You’ll Do:

1. Lead, mentor, and manage the SDR team to meet or exceed individual and team KPIs, fostering a culture focused on growth, collaboration, and high performance.
2. Develop, implement, and evaluate outreach strategies to improve prospecting techniques, enhance lead quality, and drive pipeline development while tracking team performance against key metrics, goals, and targets to ensure alignment with marketing and business development objectives.
3. Guide the team in outbound prospecting to capture contact information and qualify target sales leads, providing best practices, training, and feedback to optimize outreach efforts.
4. Oversee prompt processing of inbound Marketing Qualified Leads (MQLs) by ensuring adherence to lead qualification criteria within the CRM system and facilitating efficient conversion into Sales Qualified Leads (SQLs) to maximize sales opportunities.
5. Execute core SDR tasks, including performing outbound sales activities, qualifying inbound leads, and facilitating the scheduling of sales meetings between sales executives and potential customers to drive pipeline growth and engagement.
6. Monitor and evaluate team performance using CRM and other tools, ensuring accuracy and consistency in data entry and reporting, and providing actionable feedback to improve results.
7. Conduct regular one-on-one coaching sessions with SDRs to provide feedback, track progress, and support professional development.
8. Collaborate with sales and marketing leadership to align on lead qualification criteria, optimize lead handoff processes, and adjust outreach strategies based on data-driven insights.
9. Support SDRs with complex lead qualification efforts, helping them navigate challenging conversations and identify high-potential opportunities.
10. Conduct market research and stay informed about industry trends, competitor activities, and market opportunities to enhance the team’s strategies.
11. Track and analyze the progression and results of inbound and outbound campaigns, presenting status reports to the Director of Business Development, Global Marketing, and other stakeholders while using insights to refine future strategies.
12. Maintain a personal contribution to lead generation efforts by proactively engaging with potential customers, supporting team objectives, and representing Shiji at key events, including assisting with setup and customer interactions to enhance engagement and strengthen brand presence.

Qualifications

• Bilingual in English and Spanish, with the ability to communicate effectively in both languages.
• Bachelor’s degree in Marketing, Business, or related field, or equivalent experience.
• Minimum five (5) years’ experience in sales lead generation, digital marketing, business development or related roles, with a focus on supporting sales objectives.
• Minimum three (3) years’ experience managing a team, with proven success in mentoring, coaching, and developing team members to achieve performance goals.
• Proven ability to drive new business and execute sales strategies, focusing on identifying and nurturing customers to expand market reach and achieve growth targets.
• Experience with developing and executing outbound and inbound marketing campaigns, with strong analytical skills to track, analyze, and optimize performance.
• Strong project management skills with the ability to manage multiple tasks and priorities simultaneously.
• Proficiency in CRM systems, marketing automation tools, and Microsoft Office Suite (Word, PowerPoint, Excel).
• Strong problem-solving skills and a data-driven mindset to assess team and campaign performance and implement improvements effectively.
• Excellent written and verbal communication skills, with the ability to effectively present insights and strategies clearly to stakeholders and collaborate cross-functionally.
• Motivated sales professional with a consultative approach, excellent problem-solving skills, and a data-driven mindset to analyze performance metrics and make informed decisions.
• Ability to work in a fast-paced environment and adapt quickly to changing demands.
• Ability to work in the office 5 days a week during normal business hours.

Preferred Qualifications (knowledge, skills, and abilities):

• Experience selling B2B technology/SaaS is preferred.
• Hotel and/or hospitality software industry experience preferred.