RGM CAPABILITIES- LATAM OU (8 months contract)

There's a sense of pride that comes from building brands people love and being able to make a global impact for the world’s most recognized brands. At The Coca-Cola Company, we’re looking for a Channel Consultant II to lead the design and implementation of our market analytics solutions – from the theoretical frameworks to actionable execution solutions. This requires a strategic thinker and someone who strives to drive innovation.

What You’ll Do for Us

• Provides thought leadership and fact-based insights and methodologies to identify, develop, and execute the best possible growth paths through the analysis of business drivers, current reality and future trends, competitive landscape & dynamics in our and adjacent business/categories, as well as internal capabilities and external factors that affect or could affect the business.
• Integrates with other functions & processes and provides oversight and management to multiple initiatives, connecting and bringing synergy to ensure that work is completed efficiently, adjusting priorities, effectively tracking progress and identifying issues.
• Works closely with our bottling partners to activate in-market initiatives to experiment and learn how segmentation solutions can drive incremental business growth.
• Collaborates with the strategy and insights community on linking consumer segmentation with market segmentation efforts to maximize efforts.
• Leads the strategy definition and implementation of super/hyperchannel strategies across the system in balance with the system’s served channels, vs. other growing channels and competitors to protect our business base and profitability.
• Builds an understanding of the channel and customer business model, needs and expectations and assesses our opportunity to connect with these for unparalleled value creation.
• Leads development of a long-term super & hyperchannel strategy, based on strategic analysis, opportunity identification via revenue mapping, and identification and alignment on key profit pools over the medium to long term.
• Develops an investment plan against identified strategic imperatives with financial analysis, breakeven and ROI estimations.
• Collaborates and drives buy-in with the bottling team on the strategic imperatives and required investment plans, with aligned milestones and KPIs, as well as investment sharing arrangements.
• Leads the Reliability Growth Management (RGM) process in the channel to optimize volume/revenue mix by pack and brand and identifies future opportunities.
• Leads the development and implementation of specific incidence & frequency driving programs.
• Leads key channel-specific shopper/customer insight development to build a strong insights and analytics base for channel planning and execution.
• Drives the development of business cases, and the launch of region-specific new product/package launches, new off-take driving programs, as well as ensures the successful execution of national innovation projects.

Qualification & Requirements

• Bachelor’s degree in Marketing, Business Administration or related field required.
• 3+ years of experience in marketing, product marketing or related field.
• Experience in a cross-functional or highly matrixed organization.
• Experience having owned/shaped/led growth and marketing strategy for a global product line.
• Deep marketing expertise in market & customer insights, segmentation, product commercialization and branding.
• Ability to motivate and work well with diverse, global and cross-functional teams.
• Candidate must have a proven track record of delivering results through leadership and growth behaviors and strategy building experience.

What We Can Do For You

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brand's next chapter.
• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and expose you to emerging digital platforms and marketing insights.
• Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.