Public Relations Specialist

Public Relations Specialist Mexico

B V L G A R I is looking for a Public Relations Specialist to join its Mexico team!

Reporting to the Marketing Manager in Mexico, this hybrid position is based in the regional Mexico City office.

This PR specialist will help manage the brand’s image and reputation across the region by building relationships with the media, coordinating product placements, and organizing high-profile events.

They will help in the development of strategies to increase brand visibility and work with internal teams to ensure messaging aligns with Bvlgari’s global vision while considering cultural nuances and market preferences. Duties will be split as follows: 20% strategic & plan development and the remaining 80% tactical project work.

Objectives:

• Accomplish annual goal for PCO ranking, maximizing visibility for each category (jewelry, watches, accessories & resorts).
• Compile and monitor master editorial features tracking document, including all press requests, pitching, anticipated editorial, secured editorial, and new opportunities.
• Share press releases and editorial information with press upon PR Manager’s approval.
• Compile local daily Best Clippings report and submit to regional HQ.
• Distribute VIP dressing communications to local press.
• Coordinate the logistics of local photo shoots including transport and security. Liaise with all key contacts and regional HQ for international photoshoots.
• Liaise with regional HQ to address press inquiries and requests.
• Procure and propose new editorial opportunities that support the brand’s objectives.
• Identify and filter collaborations and relationship lead activations suitable with the brand’s guidelines and profiles.

KOL’S & VIP:

• Co-build with regional HQ a strategy for local KOL activation throughout the year.
• Monitor ongoing activities of local KOL’s, track results and prepare timely post-activation reports.

Reporting:

• Compile local coverage (PCO) reports, verifying accuracy and following up on estimated values.
• Track monthly editorial coverage reports for the market.
• Validate the information on Knewin Link Platform and DMR platforms.
• Investigate and submit any missing coverage.
• Analyze monthly and quarterly performance.
• Utilize DMR platform to analyze post-activation report for digital influencer campaigns.
• In coordination with regional HQ, prepare benchmarking information regarding press/image or influencer-related initiatives from competitors and report them on a timely basis.

Budget & Inventory:

• Track PR gifting and PR set inventory for the market.
• Perform finance-related tasks as follows: submit and track invoices related to public relations, following up with Accounts Payable team as needed.

Cross Functional:

• In coordination with regional HQ, build editorial calendar with all topics to be communicated as well as activations throughout the year.
• Create presentations to illustrate local PR team initiatives.
• Update and maintain press, e-influencer, and industry contacts database for the local market, ensuring accurate records for internal reporting tools.

Key Requirements:

• Bachelor’s Degree required. Communications, Marketing, or related field preferred.
• 3-5 years’ experience in a similar position within a corporate office environment.
• Previous experience in Luxury Industry or PR agency preferred.
• Proficiency in Adobe Photoshop, Adobe Illustrator, Microsoft Office Word, Excel, and PowerPoint, Microsoft Teams, Canva a plus.
• Bilingual (English/Spanish) required.
• Exceptional writing skills, outstanding oral communications with the ability to represent the brand.
• Good knowledge of social media channels and emerging trends.
• Excellent interpersonal skills to handle both internal, transversal, and external stakeholders (staff, partners, and press).
• Superior planning and organizing skills; ability to prioritize and plan work activities; ability to multi-task.
• Pro-active, curious, and dynamic. Highly self-motivated with sharp attention to detail and strong focus on execution & rigorous implementation. Ability to work independently and with limited supervision when needed.
• Great aesthetic and understanding of the luxury world.
• Ability to work outside of traditional business hours and weekends as needed.
• Available to travel as needed.