PR, Editorial and Publishing Manager

PR, Editorial and Publishing Manager

Mexico City, Mexico

Role Overview:

PlayStation Mexico is seeking a passionate and dynamic individual to be part of our team.

The PR, Editorial and Publishing Manager will be responsible for developing and implementing the proper PR initiatives within the territory local media partners and the social marketing strategy across key owned PlayStation social media channels in Mexico.

You will be responsible for leading all aspects of strategic planning, daily operations, Global content support, Local content development, reporting and analysis. You will be tasked to increase PlayStation community engagements, and drive awareness and consideration of PlayStation brand, hardware, software, and services, as well as support of our 3rd party partnerships.

The ideal candidate must be experienced engaging communities across a variety of platforms (Facebook, Twitter, YouTube, TikTok, Twitch, Instagram, etc.). If you are a natural relationship builder with a track record of managing influencers and player relations, we'd love to talk.

The individual is a storyteller at heart with strong social media expertise and acumen. Proven record as a creative and strategic contributor with a strong voice and authentic love for gaming, entertainment, and pop culture.

What you’ll be doing:

Social Media Management:

• Bring PlayStation communities together over shared passions and help our fans discover new first-party and third-party games, celebrate updates for their live service favorites and advise on the latest in gaming hardware (PS5, PSVR2), peripherals and subscription services.
• Lead annual social strategic planning and be the owner of the overall Mexico’s Social Media strategy and roadmaps, including PlayStation.com and CRM initiatives.
• Lead day-to-day operations of PlayStation social channels working closely with local agency partners in developing monthly social content plans and identifying and actioning relevant real-time opportunities.
• Work with PlayStation Global and third-party partner studios to ensure Global content beats are being supported across relevant PlayStation Global social channels.
• Brief, develop and plan with agency partners to create localized social content that aligns with PlayStation monthly, quarterly, and annual priorities.
• Support live event coverage for local and Global events.
• Manage social escalation working closely with internal customer service teams.
• Ensure our content and copy align with our Global PlayStation brand behaviors and localized Tone of Voice.
• Balance business needs with our PlayStation community interests to deliver resonant content that delights our fans.
• Report and analyze social performance, developing benchmarks and sharing insights and takeaways.

PR Communication plans and strategy development:

• Adapt global strategies to our local needs and create our own tactics considering each product's objectives.
• Identify each product milestone and deliver the appropriate assets and information during the communication campaign (pre-launch, launch and post).
• Implement actions behind the strategy with the correct PR tools: communications, events, media relationships, strategic partnerships, exclusive content management, etc.

Local media relationship management:

• Develop media relations strategy, seeking high-level placements in print, TV broadcast and online media.
• Consolidate existing relations and search for new opportunities with emerging media and influencers.
• Identify media targets for each product, taking care of its objectives, and develop the correct messages to impact those media.
• Manage media inquiries and interview requests.
• Manage corporate communications and spokespeople.
• Update and maintain media database.

Monitor, analyze and communicate PR results:

• Drive appropriate data analysis for each product milestone.
• Provide daily coverage highlights focusing on the video games industry.
• Prepare monthly coverage reports.
• Generate ad hoc reports for main events: Local fairs, international major events, launch events, etc.

Overseeing market research and social media PR strategies:

• Evaluate opportunities for partnerships, sponsorships, and advertising on an ongoing basis.
• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.

Corporate social responsibility:

• Evaluate opportunities with potential foundations that help to build positive awareness for the PlayStation brand and video games industry.
• Create and coordinate actions for charity foundations.
• Communicate and gain visibility of those agreements and activities to spread PlayStation commitment.

Administration:

• Budget & time management – ensure that you are working with agencies on delivering content in time for local and global review (as needed). You will be expected to define budgets, interrogate thoroughly ahead of approval and keep within the agreed budget.
• Monthly budget forecasting and financial administration in relation to all PR and Social Media agencies and hard costs.
• Ensure Social sentiment and consumer reaction to announcements are captured and shared with partners from across the SIE territory and Global business.
• Deliver comprehensive evaluations after launches that provide an overview of performance, insights, results vs. critical metrics and findings.

What we’re looking for:

• +5 years of public relations and social media management experience, ideally working with consumer-facing brands/products.
• Experience in developing social creative, digital marketing, and measurement.
• Great written and verbal communication skills.
• Passion for gaming and building communities.
• Deep understanding of digital, social, and media industry and an ability to spot and understand digital media trends.
• Proven track record of operating independently, demonstrating creativity, strong attention to detail, and managing multiple projects simultaneously.
• Familiarity with content creator channels (YouTube, Facebook, TikTok, Instagram, Twitch).
• Ability to organize and drive various content programs (giveaways, contests).
• Understanding of mobile games, free-to-play, or live-service operations is a major plus.
• Strong project management skills with the ability to juggle multiple projects and prioritize workload.
• Comfortable with a fast-paced, start-up environment and collaborating with international teams.
• Bachelor’s degree in business, Marketing, Communications or related field OR equivalent experience.
• Solid understanding of the Mexico social media landscape and creative best practices.
• Passion for social with a desire to stay informed on emerging social trends, Global trends, and willingness to act with urgency on real-time and test and learn innovation opportunities.
• Ability to apply a data-centric approach to the testing and optimization of content.
• Can thrive in a fast-paced ever-changing environment with the ability to think on their feet and pivot when needed.
• Corporate and crisis communications experience.
• Team player: Broad level of involvement across many marketing areas and many other functions.
• Empathy: Understand community feedback and will put yourself in their mindset and make actionable decisions based on it.