Paid Marketing Operations

Company Overview

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

Team Overview

We are looking for a Paid Marketing Creative Operations person that manages and supports resources from different stakeholders (internal and external) for content creation in paid media campaigns for DiDi Préstamos and DiDi Card. This role also involves overseeing strategic sourcing initiatives focused on performance marketing in the Mexican market and identifying local opportunities to create hard-sell and appealing content for potential customers.

High English level is a must.

Role Responsibilities

• Planning creative tactics based on messages and concepts for performance marketing campaigns.
• Collaborating with stakeholders (internal and external) to manage, follow up projects and ensure the production, delivery and review of creative assets.
• Creating briefs, organize brainstorming and feedback sessions with agencies to ensure high quality material production and successful performance marketing campaigns.
• Upholding high creative quality standards, volume and effectiveness of materials as the gatekeeper of creative strategy.
• Prioritizing requests based on business needs with creative agency and keep track of ongoing tasks status.
• Analyzing consumer patterns and material placement effects to develop new concepts and material iterations that improve the creative strategy.
• Mapping out the timeline for upcoming A/B creative tests and upcoming creatives to be delivered for each business (DiDi Préstamos and DiDi Card).

Role Qualifications

Years of Experience: 2-3 years full time experience

Bachelor’s: Marketing, Communication, Advertising

Soft Skills:

• Creativity
• Project management
• Teamwork
• Self-driven
• Data-driven thinker

Hard Skills:

• Paid marketing campaigns/Performance Marketing/Marketing/Digital campaigns
• Presentation Skills
• Project management platforms such as Monday, Asana and Slack.
• Excel is a must

Preferred Industries Experience:

• Multinational companies, able to adapt to transnational work environments
• Ad-tech industries
• Ad-finance industries
• Advertising agencies

Spoken languages:

• English (advanced) - Required

EEO Statement

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms