Omnichannel Lead – Surgery Mexico

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function: MedTech Sales

Job Sub Function: Clinical Sales – Hospital/Hospital Systems (Commission)

Job Category: Professional

All Job Posting Locations: Guadalajara, Jalisco, Mexico, Mexico City, Mexico

Job Description:

About MedTech

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

We are searching for the best talent for Omnichannel Lead to be in Mexico.

Purpose:

We are seeking a dynamic business partner who will be part of a team that is shaping and implementing digital marketing, omnichannel customer engagement and educational strategy as part of our digital transformation. Our aim is to enable medical devices to operate in a strategic, streamlined and interconnected way to provide a valuable holistic experience across our channels and achieve seamless customer experiences and increased customer loyalty.

This will be done in close collaboration with cross-functional partners such as brand marketing, IT, commercial excellence, business intelligence and compliance departments.

You will be responsible for:

• Develop omni-channel engagement programs with initial focus on Ignis use cases
• Act as connector responsible to create cohesive content and channel activation plans avoiding siloed activation efforts
• Sit at the convergence of multiple disciplines in need, to amplify brand strategy, infrastructure development need and creative work to guide execution and measurement
• Cultivate knowledge of omnichannel best practices and trends, disseminate this knowledge to the organization through reports, presentations, guidelines and processes
• Leverage this deep understanding to provide valuable and pragmatic insights to guide initiatives and strategies in partnership with franchise marketing teams
• Work with marketing teams to ensure content is appropriate to different channel needs
• Develop approaches for how the paid, owned and earned channels touch the customer throughout their engagement journeys
• Work with stakeholders (Commex, IT, Analytics) to contribute with ideas in multidisciplinary workstreams related to key capabilities, processes and systems development
• Administer the KPIs dashboards to measure success and propose adaptations as necessary
• Serve as a strategic partner to the marketing team in the planning, design, and execution of multi-channel marketing deliverables to ensure adoption of digital best practices that are aligned with brand strategic imperatives and overall business objectives
• Collaborate with the marketing team to identify, assess, and pilot innovative approaches for key digital / multi-channel tactics as they become available
• Engage with the broader organization
• Engage with the various internal JJMD channel owners to understand the current capabilities, constraints and functional channel roadmaps, including Insights, Commercial Excellence, IT/BT, Comms and Digital
• Drive continuous improvements to capability, infrastructure and data to continually push strategic approach based on available capabilities
• Measure and adapt
• Set up key and expanded program metrics and align with developed dashboard algorithms
• Consistently review program results, using available dashboard, to update strategic approach and support optimization
• Ensure program KPIs are set to maximize ROI for Business/Franchise performance

Qualifications / Requirements:

• Bachelor’s Degree
• English: high proficiency level. Additional languages preferred.
• Experience working with agile/scrum development methodologies preferred
• Minimum 3-5 years of digital experience related to commercial and customer experience activities, including implementing and scaling digital solutions
• Deep understanding of the integrated marketing experience and the role digital plays in the marketing mix required.
• Familiarity with segmentation, analytics and direct experience with web measurement/analytics is preferred
• Solid understanding of customer facing technology and an ability to articulate its impact to brands and relevant stakeholders
• Excellent communicator, and ability to build strong cross-functional relationships to understand incentives and ensure alignment in a matrixed organization
• Able to be a team player and individual contributor, and eager to work in a hands-on capacity with creative people
• Able to collaborate successfully and form relationships with internal teams, suppliers and external partners
• Strong attention to detail and results orientation; high work ethic and persistence to drive an initiative to completion; a “roll up the sleeves” attitude towards tackling a challenge
• Exceptional writing, communication, presentation and influence skills
• The role could require up to 20% travel