Offline Acquisition Manager

Company Overview

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

Team Overview

We are looking for a Commercial Operation Manager to lead the offline acquisition efforts, focusing on driving the onboarding of new drivers to the platform. This position will require an experienced professional to manage promoters, optimize performance, and collaborate closely with the Sales & Partnerships (S&P) team to meet city-level goals. The Commercial Operation Manager will also be responsible for setting strategic guidelines, defining performance metrics, and ensuring effective operations at scale.

Role Responsibilities

• Identify and Manage Promoters:
  • Identifying experienced promoters capable of effectively onboarding new drivers to the platform.
  • Providing feedback to the S&P team regarding the feasibility and achievability of set goals.
  • Managing and overseeing promoters’ day-to-day operations, ensuring high performance and alignment with city-level targets.
• Develop Performance Metrics and Budgeting:
  • Establishing and tracking key performance indicators (KPIs) including Leads, DFTs (Driver First Time), Retention, and Conversion.
  • Defining the strategic goals and performance requirements for each city, aligning with the overall business objectives.
  • Working with the finance team to align operational budgets and resources to meet targets.
• Drive Insights and Performance Optimization:
  • Continuously tracking and analyzing operational metrics to gain insights and drive better outcomes.
  • Providing actionable recommendations and insights to improve the performance and efficiency of promoters.
  • Ensuring that the team and promoters receive the necessary support and resources to reach established performance goals.
• Cross-Functional Collaboration:
  • Working closely with the S&P team to ensure operational alignment with overarching company goals.
  • Establishing regular communication with the hiring team to ensure a smooth onboarding process for new promoters.
• Operational Excellence and Strategic Planning:
  • Developing city-specific operational strategies and guidelines, adapting them based on local dynamics and performance.
  • Taking ownership of ensuring that the city-level acquisition targets are met in a timely and cost-effective manner.
  • Reviewing and adjusting strategies as needed based on market feedback and performance metrics.

Role Qualifications

• 5+ years of experience in commercial operations, sales, or customer acquisition roles, with at least 2 years in a managerial position.
• Bachelor’s degree in Business, Marketing, Operations, or related field. A post-graduate degree (e.g., MBA) is a plus but not required.
• Proven experience in commercial operations, sales operations, customer acquisition, offline acquisition, or similar roles, preferably in the retail, sales, transportation, logistics, or tech industries.
• Strong analytical skills with experience using data to drive decision-making.
• Strong leadership and team management abilities.
• Experience with budget management and strategic planning.
• Strong data analysis skills and proficiency with Excel or similar tools.
• Proficiency in English is required (both written and spoken).

EEO Statement

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms