Marketing Specialist, Acquisition, Amazon Flex, Amazon Flex

The Amazon Flex team is looking for a Marketing Specialist to own the acquisition and activation of Delivery Partners in Mexico. This individual would be in charge of devising and executing the offline and online performance marketing strategy to acquire new delivery partners for the Amazon Flex program across different regions and vehicle types in Mexico. This role will work closely with marketing teams and agencies to create consistent experiences for audience cohorts, and drive innovation in developing new marketing channels and initiatives to grow the program.

Key job responsibilities

1. Partner with Capacity & Planning team to set new Delivery Partner recruitment targets
2. Own the holistic implementation plan across SEM, Paid Job Boards, Social, SEO and Programmatic Digital Product
3. Own the holistic implementation plan across different offline channels (OOH, radio, guerrilla)
4. Execute strategic initiatives for improving onboarding experience and activation rate
5. Oversee the execution of individual channel plans and ongoing tracking, working with the teams and agencies on daily optimizations to deliver lead targets by region
6. Monitor channel analytics such as visitation data, leads, conversion rate, Cost Per Lead and new accounts created, in order to improve channel performance over time
7. Collaborate with functional experts; Marketing, Finance, Program Managers, Capacity & Planning in order to identify growth areas and enhance business performance

About the team

At Amazon we are building a world-class last mile operation, significantly complemented by Amazon Flex. Amazon Flex works directly with independent contractors – called delivery partners – to make deliveries to our customers. With Amazon Flex, partners act as their own boss. They can build their own schedule and choose from different types of opportunities all while making great earnings.

Minimum Requirements

1. Bachelor's degree
2. 2+ years of professional non-internship marketing experience
3. Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
4. Experience in a marketing role
5. Speak, write, and read fluently in English
6. Experience working with a Content Management System (e.g. WordPress, Drupal, Joomla, etc.)
7. Experience using integrated campaigns to solve brand/business challenges

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