Marketing Specialist

A LITTLE BIT ABOUT Boldr

• Boldr is the first global B-Corp dedicated to delivering world-class Client experiences while creating access to dignified, meaningful work in communities around the world.
• We are a global team united by our desire to connect diverse people with common values for boldr impact.
• We employ just over a thousand team members across five countries and we want to employ over 5,000 people by 2027, if not sooner.

LET’S START WITH OUR VALUES

• Meaningful connections start with AUTHENTICITY
• We do our best work by being CURIOUS
• We grow by remaining DYNAMIC
• Our success combines AMBITIOUS VISION with OPERATIONAL EXCELLENCE
• At the heart of great partnerships, we’ll always find EMPATHY

WHAT IS YOUR ROLE

A Marketing Specialist keeps their eyes on marketing trends and works with companies to create advertising campaigns, pricing strategies based on demographic data, and targeting specific customer demographics. A marketing specialist should be a competent professional who is able to grasp consumer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles, and tactics. The goal is to deliver effective marketing programs that will help our reputation and growth.

WHY DO WE WANT YOU

We are currently looking for impact-driven individuals who are passionate about helping Boldr grow and achieve our Purpose. We expect our team to become our ultimate partners in success by always giving 110% in everything, sharing their talents and quirks, and championing our core values: Curious, dynamic, and authentic.

WHAT WILL YOU DO

• Leverage data analytics to assess the performance of marketing campaigns and provide actionable insights. Use this data to support decision-making within the marketing team and to align marketing activities with broader revenue objectives.
• Perform research, analyses, and testing with a variety of tools to gain insights and shape marketing strategy.
• Collaborate with team members to optimize automation and lead-nurturing process through email, content, events, and social channels.
• Assist in the execution of marketing plans to reach audiences through targeted channels.
• Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs.
• Assist marketing manager in the development and execution of campaigns, including content creation, new product launches, social media, upselling, cross-selling, and sales enablement.
• Assist marketing managers in managing integrated marketing campaigns across offline and online tactics.
• Provide recommendations for future strategic initiatives through competitive and financial analysis.
• Conduct market research to find answers about consumer requirements, habits, and trends.
• Translate complex data and analytical models into insights that can be used to develop marketing strategies.
• Brainstorm and develop ideas for creative marketing campaigns.
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.).
• Planned and executed initiatives to reach the target audience through appropriate channels (social media, e-mail, etc.).
• Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.
• Liaise with all concerned parties to guarantee adequate planning, execution, and monitoring of marketing activities.
• Stay up to date with Market and online trends relevant to the brand to ensure campaigns and promotions are relevant within each market.
• Maintain awareness of best practice marketing techniques/tools to achieve successful campaigns and promotions.

WHAT WE’LL LIKE ABOUT YOU

YOU ARE…

• Curious and authentic, just like us! #beboldr
• A critical thinker with an eye for even the most minute of details.
• Passionate about the client experience.
• Strategic thinker who can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the customer experience.

YOU HAVE…

• Previous working experience as a Marketing Specialist for 4 years.
• Bachelor's Degree in marketing, communications, or a similar relevant field.
• In-depth knowledge of traditional and digital marketing and market research methods.
• Applicable knowledge of marketing data analytics and tools.
• Hands-on experience with marketing software (Adobe Creative Suite & CRM (HubSpot is preferred)) and applications (Google Analytics, Social media business account management, Graphic design software is a plus - Adobe, Canva, etc.).
• Outstanding communication, interpersonal, and presentation skills.
• Excellent organizational and time management skills.

WHAT WE OFFER

• Law Benefits
• Private Health Insurance
• Paid Time Off
• Training
• Life insurance
• Mental Health Support
• Learning and Development Programs